Drive social buzz, emotional connection, and reignite cultural relevance.
A bespoke, mood-rich environment where modern romance met high fashion edge.
Transform a historic rooftop into a world of contemporary romance - balancing refined elegance with bold personality in a one-night-only launch moment for top-tier press and partners.
We didn’t just launch a fragrance - we brought LOVE to life through every sense. From scent to sound to sketch, guests engaged deeply with the brand and left with a lasting emotional connection.This was a love story told through intention, intimacy, and unforgettable details - all anchored by Vera Wang’s timeless elegance and fearless spirit.
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