THE 2025 BEAUTY REPORT

THE 2025 BEAUTY REPORT

THE 2025 BEAUTY REPORT

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I.m.p.a.c.t.

I.m.p.a.c.t.

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Exclusive data from Gradient’s 2025 IMPACT survey of 130+ marketers

Interviews with industry leaders from MAC Cosmetics, Prada Beauty, Mugler, and more

Actionable insights on the KPIs redefining brand success in 2025

Man
Man

The Playbook Shaping Beauty's Next Chapter

The Playbook Shaping Beauty's Next Chapter

Woman
Woman
Woman

Beauty is entering a new era — one defined by participation, purpose, and emotion. Gradient’s Beauty IMPACT Report 2025 reveals how the industry’s most innovative brands are designing experiences that collapse the funnel, build community, and turn campaigns into cultural ecosystems.

Beauty is entering a new era — one defined by participation, purpose, and emotion. Gradient’s Beauty IMPACT Report 2025 reveals how the industry’s most innovative brands are designing experiences that collapse the funnel, build community, and turn campaigns into cultural ecosystems.

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