Increase access to Christie’s auctions by connecting international audiences while preserving the competitive energy that drives bidding.
Gradient created a globally connected live auction experience that unified physical and digital participation, enabling audiences and bidders across multiple cities to engage as one synchronized event.
Traditional auctions are constrained by physical attendance, limiting participation despite growing global demand from collectors. Christie’s needed to preserve the urgency, theatre, and competitive dynamics of its live sales while opening the experience to audiences and bidders across New York, London, Hong Kong, and Paris through a single connected platform.
Curated Displays
Global Audiences
LED Displays
Reimagined Rostrum
Content Capture
AV UPDATES
The program demonstrated that expanding access can strengthen rather than diminish engagement by making global participation feel immediate and competitive. Christie’s reached larger audiences, unlocked new buying opportunities, and established a scalable auction model capable of delivering stronger commercial outcomes across international markets.
Amplified Live Auctions
Livestream Feed
Buyer Engagement
Auction House Spatial Design
Branded Podiums
Enhanced Connectivity
PLAYBOOK DEVELOPMENT
KPI Alignment
Experiential Roadmap
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Messaging
Recap Content
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Dynamic Tech Integration
IN-PERSON AUCTION
Speakers
Participant Engagement
LIVESTREAM
Global Audience
Event Platform
CONTENT
Social Capture
Sizzle Reel
DIGITAL POINT OF SALE
Portal Engagement
Driven Sales Metrics
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