DIGITAL TRANSFORMATION OF THE AUCTION EXPERIENCE

DIGITAL TRANSFORMATION OF THE AUCTION EXPERIENCE

DIGITAL TRANSFORMATION OF THE AUCTION EXPERIENCE

The Ask

The Ask

To Re-envision the Auction Experience to Reach a Global Audience both IRL and Virtual

To Re-envision the Auction Experience to Reach a Global Audience both IRL and Virtual

The Idea

The Idea

Auction Innovation & Brand Modernity

Auction Innovation & Brand Modernity

The Need

The Need

Amplified Sales Reach
Global Broadcasting
Expanded Audience

The Solution

The Solution

Reimagined Auction Design
Tech CapEx Planning
4 - City IRL Remodel
Global Livestream

11

11

Viewing Platforms

Viewing Platforms

11

Viewing Platforms

1.4M

1.4M

Viewers

Viewers

1.4M

Viewers

The Challenge

THE CHALLENGE

Christie’s tasked Gradient with re-envisioning the traditional auction by designing a sale from London, Hong Kong & New York, live-streamed globally, that would generate the same suspense and excitement experienced during a Christie’s in-person auction. 

Curated Displays

Global Audiences

LED Displays

Reimagined Rostrum

Content Capture

AV UPDATES

The Results

The Results

Transitioning Christie’s into a brave new world, Gradient redesigned the iconic Christie’s rostrum, previously used for over 200+ years, as well as their auction rooms, to reflect a new era of multi-dimensional broadcasting. During the sale, Gradient utilized a 3D virtual world to kick off the sale with an informative pre-show bringing together Christie’s friends and art experts from around the globe in one same environment.

Amplified Live Auctions

Livestream Feed

Buyer Engagement

Auction House Spatial Design

Branded Podiums

Enhanced Connectivity

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

PLAYBOOK DEVELOPMENT
KPI Alignment
Experiential Roadmap

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Messaging
Recap Content

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Dynamic Tech Integration

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

IN-PERSON AUCTION
Speakers
Participant Engagement

LIVESTREAM
Global Audience
Event Platform

CONTENT
Social Capture
Sizzle Reel

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL POINT OF SALE
Portal Engagement
Driven Sales Metrics

  • VIEW MORE WORK -

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