Brand Love
Philanthropy Amplification
Bold Stunt
PR-Able Moment
Choreographed Content
Lamborghini challenged Gradient to pull off a momentous stunt to promote their Movember partnership; a forty-five car piece artwork, visible only from the sky.
The Movember Bull Run took place at the Pier 6 Downtown Heliport in New York City. A fleet of Lamborghini’s 9 each wearing a custom mustache were meticulously driven into the designed pattern - an enormous mustache. The content was captured through drones and swiftly distributed to press and influencers.
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