LAMBORGHINI MOVEMBER BULL RUN

LAMBORGHINI MOVEMBER BULL RUN

LAMBORGHINI MOVEMBER BULL RUN

The Ask

The Ask

Drive Awareness And Engagment Of Men's Health Charitable Iniative

Drive Awareness And Engagment Of Men's Health Charitable Iniative

The Idea

The Idea

45 Lamborghini's. One Moustache.

45 Lamborghini's. One Moustache.

The Need

The Need

Brand Love
Philanthropy Amplification

The Solution

The Solution

Bold Stunt
PR-Able Moment
Choreographed Content

The Challenge

THE CHALLENGE

Lamborghini challenged Gradient to pull off a momentous stunt to promote their Movember partnership; a forty-five car piece artwork, visible only from the sky.

The Results

The Results

The Movember Bull Run took place at the Pier 6 Downtown Heliport in New York City. A fleet of Lamborghini’s 9 each wearing a custom mustache were meticulously driven into the designed pattern - an enormous mustache. The content was captured through drones and swiftly distributed to press and influencers.

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