EXPERIENTIAL STRATEGY CONSULTING
EXPERIENTIAL STRATEGY CONSULTING
EXPERIENTIAL STRATEGY CONSULTING
Gradient’s consulting practice partners with leadership teams to turn brand objectives into an experiential strategy, a creative direction, and a playbook built to run. We move from research to an aligned strategic framework, then into creative design, compiling it all into one internal playbook your teams can activate across markets. Because experiences scale when the thinking is written down, the playbook sets the vision, objectives, KPIs, budgets, and timelines so every activation pulls toward the same commercial outcome.
Gradient’s consulting practice partners with leadership teams to turn brand objectives into an experiential strategy, a creative direction, and a playbook built to run. We move from research to an aligned strategic framework, then into creative design, compiling it all into one internal playbook your teams can activate across markets. Because experiences scale when the thinking is written down, the playbook sets the vision, objectives, KPIs, budgets, and timelines so every activation pulls toward the same commercial outcome.
Gradient’s consulting practice partners with leadership teams to turn brand objectives into an experiential strategy, a creative direction, and a playbook built to run. We move from research to an aligned strategic framework, then into creative design, compiling it all into one internal playbook your teams can activate across markets. Because experiences scale when the thinking is written down, the playbook sets the vision, objectives, KPIs, budgets, and timelines so every activation pulls toward the same commercial outcome.
THE GRADIENT PLAYBOOK METHODOLOGY
THE GRADIENT PLAYBOOK METHODOLOGY
Gradient builds experiential strategy in five steps, moving from research to an approved, internal playbook your teams can run.
01
Research & Discovery
Research & Discovery
Research & Discovery
A deep dive into your brand DNA, past experiences, current and future audiences, competitive landscape, and consumer journey.
A deep dive into your brand DNA, past experiences, current and future audiences, competitive landscape, and consumer journey.
02
Analysis & Alignment
Analysis & Alignment
Analysis & Alignment
We synthesize the findings and review them with key stakeholders, confirming direction before any strategy is built.
We synthesize the findings and review them with key stakeholders, confirming direction before any strategy is built.
03
Experience Strategy Framework
Experience Strategy Framework
Experience Strategy Framework
A detailed plan covering experiential vision, objectives and KPIs, brand experience codes, creative concepts, and event and partnership strategy.
A detailed plan covering experiential vision, objectives and KPIs, brand experience codes, creative concepts, and event and partnership strategy.
04
Creative Design
Creative Design
Creative Design
The framework becomes tangible concepts: story, visual identity, mood boards, renderings, journeys, layouts, and experiential touchpoints.
The framework becomes tangible concepts: story, visual identity, mood boards, renderings, journeys, layouts, and experiential touchpoints.
05
Playbook Development & Delivery
Playbook Development & Delivery
Playbook Development & Delivery
Strategy, creative, and production guidance compiled into one approved playbook, with tiers, budgets, staffing, and workback timelines.
Strategy, creative, and production guidance compiled into one approved playbook, with tiers, budgets, staffing, and workback timelines.
FEATURED WORK
FEATURED WORK
WHAT EACH PHASE DELIVERS
WHAT EACH PHASE DELIVERS
Phase One: Strategy
Strategy starts with understanding, not assumptions. • Experiential vision for the year ahead • Objectives, KPIs & measurement • Brand experience codes • Event, festival & tentpole alignment The outcome is an approved strategic framework that every future experience builds from.
Phase One: Strategy
Strategy starts with understanding, not assumptions. • Experiential vision for the year ahead • Objectives, KPIs & measurement • Brand experience codes • Event, festival & tentpole alignment The outcome is an approved strategic framework that every future experience builds from.
Phase One: Strategy
Strategy starts with understanding, not assumptions. • Experiential vision for the year ahead • Objectives, KPIs & measurement • Brand experience codes • Event, festival & tentpole alignment The outcome is an approved strategic framework that every future experience builds from.
Phase Two: Design
A framework only matters once teams can see it. • Creative concepts & storytelling • Visual ID, mood boards & renderings • Small, medium & large experience tiers • Budgets, staffing & workback timelines The outcome is one signed-off playbook your internal teams can activate globally.
Phase Two: Design
A framework only matters once teams can see it. • Creative concepts & storytelling • Visual ID, mood boards & renderings • Small, medium & large experience tiers • Budgets, staffing & workback timelines The outcome is one signed-off playbook your internal teams can activate globally.
Phase Two: Design
A framework only matters once teams can see it. • Creative concepts & storytelling • Visual ID, mood boards & renderings • Small, medium & large experience tiers • Budgets, staffing & workback timelines The outcome is one signed-off playbook your internal teams can activate globally.
Phase Three: Implementation
When you are ready to build, Gradient can run it. • Global, national, regional & local execution • Production, vendor & on-site management • Staffing, talent & fabrication • Digital, social & content capture Phase Three is optional, as a project-by-project engagement or a dedicated retainer team.
Phase Three: Implementation
When you are ready to build, Gradient can run it. • Global, national, regional & local execution • Production, vendor & on-site management • Staffing, talent & fabrication • Digital, social & content capture Phase Three is optional, as a project-by-project engagement or a dedicated retainer team.
Phase Three: Implementation
When you are ready to build, Gradient can run it. • Global, national, regional & local execution • Production, vendor & on-site management • Staffing, talent & fabrication • Digital, social & content capture Phase Three is optional, as a project-by-project engagement or a dedicated retainer team.
For brands planning a full calendar of experiences, consulting makes the ambition repeatable—turning strategy and creative into a playbook your teams can run, measure, and scale.
For brands planning a full calendar of experiences, consulting makes the ambition repeatable—turning strategy and creative into a playbook your teams can run, measure, and scale.
For brands planning a full calendar of experiences, consulting makes the ambition repeatable—turning strategy and creative into a playbook your teams can run, measure, and scale.