Impulse: Content in a Heartbeat

IMPACT BEAUTY REPORT 2026 – DOWNLOAD NOW

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IMPACT BEAUTY REPORT 2025 – COMING SOON

  • PRODUCTS - impulse -

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  • PRODUCTS - impulse -

With a strong commitment to R&D, development and innovation, we equip brands with the tools and products they need to power their ideas, scale their efforts, and precisely measure the success of their experiential endeavors.

impulse

QUANT

Ground Control

ENHANCING YOUR
MOMENTS IN TIME

Professional content delivered straight to attendees — instantly.


At events like launch parties, pop-ups, and live shows, professional photographers capture incredible moments. But most guests never see that content, or only encounter it days later in a recap.


Impulse changes that.


Using Gradient’s content capture system, guests can opt in and instantly receive the photos and videos they appear in via SMS/WhatsApp. Meanwhile, brands capture clean, permission-based CRM data — turning a single interaction into the start of a deeper marketing relationship.


All content is stored temporarily and automatically deleted after 14 days, ensuring privacy and no long-term data retention. Impulse integrates seamlessly into any event and content production and can also be installed in permanent environments.

HOW IT WORKS

OPT IN WITH

A SELFIE

Guests register by taking a quick selfie and opting in to receive event photos via text. This simple step securely captures permission-based contact information.

Guests register by taking a quick selfie and opting in to receive event photos via text. This simple step securely captures permission-based contact information.

LIVE THE

EXPERIENCE

As guests move through the experience, professional photographers capture candid and curated moments. Each image is uploaded instantly to the cloud and matched to the guest.

As guests move through the experience, professional photographers capture candid and curated moments. Each image is uploaded instantly to the cloud and matched to the guest.

RECEIVE PHOTOS

VIA TEXT

Using facial recognition technology, guests automatically receive the photos they appear in directly to their phone within seconds of being captured.

Using facial recognition technology, guests automatically receive the photos they appear in directly to their phone within seconds of being captured.

SHARE AND EXTEND THE MOMENT

Guests can instantly download and share their photos, amplifying the experience across social channels and extending the reach and impact of your event.

Guests can instantly download and share their photos, amplifying the experience across social channels and extending the reach and impact of your event.

IMPULSE CAPTURES

Candidly
Strategically placed cameras throughout the experience capture authentic, unscripted moments as guests explore and engage.

Curated
Dedicated portrait moments allow guests to pause and capture professionally shot and edited photos designed for sharing.

Custom
As guests exit the experience, they receive a personalized text message with a curated selection of their captured moments.

Cleanly
Guests receive a set of professionally edited photos from both candid and curated moments — ready to download, share, and relive instantly.