Quant: Experiential Measurability Solution
PRODUCTS - QUANT -
PRODUCTS - QUANT -
PRODUCTS - QUANT -
With a strong commitment to R&D, development and innovation, we equip brands with the tools and products they need to power their ideas, scale their efforts, and precisely measure the success of their experiential endeavors.
WHAT WE MANAGE,
WE MEASURE
Quant is Gradient’s proprietary measurement platform designed to capture the full impact of brand experiences.
By combining real-world experiential data — such as foot traffic, dwell time, and lead generation — with qualitative insights like guest feedback and social engagement, Quant provides a complete view of performance across every activation.
All data flows into a centralized dashboard where teams can analyze results, identify what resonated, and make smarter decisions for future campaigns.
From luxury pop-ups to national tours, Quant transforms live experiences into clear, actionable insights.
Audience Traffic Sensors
Capture accurate foot traffic and engagement data across your experience.
Quant’s sensors provide reliable measurement without manual counters or estimates, delivering consistent insights such as traffic flow, dwell time, and audience volume through a centralized dashboard.
Flexible Measurement
Quant adapts to different types of activations and environments. Whether your program includes a pop-up, a national tour, or a multi-location installation, Quant measures performance consistently across every experience and location.
Customizable KPIs
Define what success looks like for your activation.
Quant allows teams to set specific KPIs and configure dashboards that automatically organize and segment the data, turning raw metrics into clear performance insights.
Deploy Sensors
Place Quant’s audience sensors within your activation space to begin measuring traffic and engagement. The devices install quickly and begin capturing real-world interaction data immediately.
Automatic Data Collection
As guests move through your experience, Quant automatically captures behavioral data such as foot traffic, dwell time, and movement patterns across the activation.
Access Metrics
All collected data flows directly into the Quant dashboard, where teams can monitor performance, visualize trends, and generate custom reports in real time.
Post-Experience Insights
Analyze performance across key metrics including audience engagement, brand visibility, and conversion signals to refine future activations and improve marketing outcomes.
HOW WE INNOVATE
At Gradient Innovation is key to all of our offerings and at the forefront of our creative process. Learn more about how we harness innovation to elevate experiences.