Pauline Oudin is the CEO & Partner of Gradient Experience, where she leads the agency’s growth, operations, and cross-functional teams with a global perspective shaped by three decades across the U.S. and U.K. A French native, Pauline brings a rare blend of European brand fluency, American business pragmatism, and executive experience across marketing, digital transformation, and agency leadership.
Her career began at Ogilvy in New York before she went on to lead digital teams at RDA and establish NitroSapient’s U.S. digital department. After earning her MBA from NYU Business School in 2011, Pauline led the U.S. agency of Sopexa through a successful turnaround to profitability — sharpening her approach to team building, operational discipline, commercial growth, and measurable brand performance.
Since joining Gradient in 2017, Pauline has helped guide the agency’s evolution into a results-driven experiential partner for luxury, beauty, spirits, and lifestyle brands including Cartier, Beam Suntory, and L’Oréal Groupe. Her leadership spans general management, integrated branding, new brand development, CRM, data marketing, strategic planning, and cross-functional collaboration — all in service of building experiences that connect emotionally, perform strategically, and create value beyond the live moment.
Pauline speaks on the business side of experiential marketing: how agencies scale, how brands turn live moments into measurable impact, and why human connection still matters in a data-driven marketing landscape. Her perspective sits at the intersection of global brand strategy, operational leadership, digital transformation, team culture, and ROI.
