Pauline Oudin is the CEO & Partner of Gradient Experience, where she leads the agency’s approach to experiential strategy, measurement, and results. Under her leadership, Gradient has developed a methodology for proving what brand experiences actually do: not just how many people attended, but whether they stayed, returned, bought, and remembered.

Her path to that standard runs through 25 years across the U.S. and U.K., from Ogilvy in New York through senior roles at RDA, Sopexa, and Gradient, with an MBA from NYU Stern in between. She has led agency turnarounds, built and scaled cross-functional teams, and advised brands across beauty, spirits, luxury, and technology on how to make their marketing spend prove itself.

At Gradient, she has overseen work for The Macallan, Urban Decay, Hendrick’s Gin, Veuve Clicquot, Kérastase, YSL Beauty, La Roche-Posay, and others. Projects recognised by the Campaign Experience Awards and covered in The New York Times, Vogue Business, and Exec Magazine. Her standard is consistent: if an experience does not move people or metrics, it is not finished.