Balich Wonder Studio is renowned for producing Opening and Closing Ceremonies for the world’s most iconic sporting events. For 2026, they are set to deliver unforgettable shows across the U.S., Canada, and Mexico.
Gradient is Balich’s U.S. experiential marketing partner, ensuring brands activate with measurable impact before, during, and after the ceremonies.
Together, we combine stadium-scale creativity with ROI-driven experiential design, bringing brands into the cultural heart of global sport.
Ceremonies
Opening & Closing shows with Balich Wonder Studio
Digital Amplification
Social-first content capture + global reach
Fan Experiences
Fan walls, cultural takeovers, global launch parties
Measurement
Real-time ROI with Gradient’s proprietary tools
5 billion eyes. One global moment.
The FIFA World Cup is the most-watched sporting event in the world. In 2022, 1.5 billion tuned in to the final alone.
5B global reach across broadcast and digital
50M+ U.S. soccer fans, growing 60% since 2018
A young, multicultural, digital-native audience
A global sponsorship market projected to reach $58B by 2032
For brands, FIFA 2026 represents an unparalleled chance to connect authentically with fans through experiential marketing that is both memorable and measurable.
5 Billion
Global viewers of the FIFA World Cup, the most-watched event in the world.
60% Growth
Increase in U.S. soccer viewership since '18, reaching 50M+ fans in '24.
$58 Billion
Projected size of the global soccer sponsorship market by 2032.
From World-Stage to
world-building experiences.
Design The Experience
From immersive fan zones to interactive tech installations, we design experiences that inspire culture and capture data.
2
Deliver with IMPACT
Powered by our IMPACT Framework, QUANT dashboards, and IMPULSE CRM engine, every activation is memorable and measurable.
3
Proven expertise on the
world’s biggest stages.
Balich Wonder Studio has produced more than 20 international soccer ceremonies, including the FIFA World Cup 2022, the FIFA Club World Cup 2025, and the UEFA Champions League Finals.
Gradient has delivered measurable brand experiences for leading names including Cartier, Tiffany & Co., The Macallan, L’Oréal, Prada, Vita Coco, and Kiehl’s, driving millions in sales and global engagement.
Together, we unite cultural spectacle with data-backed performance.
Find answers to common questions about my design process, services etc…
What is Balich Wonder Studio known for?
Balich Wonder Studio is a global leader in large-scale live entertainment, having delivered more than 20 international ceremonies for iconic sporting and cultural events. Their productions — including FIFA 2022 and the UEFA Champions League — are celebrated for combining creativity, innovation, and spectacle at the highest level.
How does Gradient collaborate with Balich Wonder Studio?
What opportunities are available for brands during FIFA 2026??
What makes experiential marketing at FIFA unique?
How do you measure ROI from activations?