Balich Wonder Studio and Gradient Experience are joining forces to create unforgettable brand moments.
From stadiums to streets to screens, we design experiences that captivate audiences everywhere.
Balich Wonder Studio is renowned for producing Opening and Closing Ceremonies for the world’s most iconic sporting events. For 2026, they are set to deliver unforgettable shows across the U.S., Canada, and Mexico. Gradient is Balich’s U.S. experiential marketing partner, ensuring brands activate with measurable impact before, during, and after the ceremonies.
Together, we combine stadium-scale creativity with ROI-driven experiential design — bringing brands into the cultural heart of global sport.
5 billion eyes. One global moment.
The FIFA World Cup is the most-watched sporting event in the world. In 2022, 1.5 billion tuned in to the final alone.
5B global reach across broadcast and digital
50M+ U.S. soccer fans, growing 60% since 2018
A young, multicultural, digital-native audience
A global sponsorship market projected to reach $58B by 2032
For brands, FIFA 2026 represents an unparalleled chance to connect authentically with fans through experiential marketing that is both memorable and measurable.
From World-Stage to world building experiences.
Proven expertise on the world’s biggest stages.
Balich Wonder Studio has produced more than 20 international soccer ceremonies, including the FIFA World Cup 2022, the FIFA Club World Cup 2025, and the UEFA Champions League Finals.
Gradient has delivered measurable brand experiences for leading names including Cartier, Tiffany & Co., The Macallan, L’Oréal, Prada, Vita Coco, and Kiehl’s, driving millions in sales and global engagement.
Together, we unite cultural spectacle with data-backed performance.
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