Give Hallmark fans an immersive way to experience familiar holiday traditions while creating memories with friends and family.
Gradient designed a multi-zone Christmas experience that moved guests through a Town Square, Winter Wonderland, and North Pole filled with interactive programming and seasonal discovery.
Hallmark had built a passionate audience around the warmth, traditions, and familiar storytelling of its Christmas programming. The challenge was translating that emotional connection into a physical, ticketed experience with enough depth to sustain exploration, while creating a cohesive guest journey that could appeal to Christmas enthusiasts, women, and families across generations.
Arrival Strategy
Town Square Deign & Elements
Winter Wonderland Experience
Santa Moments
Departing Souvenirs
Full Journey Design
The concept created a complete Hallmark Christmas world designed around exploration, participation, and shared holiday traditions. Landmark environments connected a layered guest journey of ice skating, sleigh rides, workshops, entertainment, meet-and-greets, shopping, and seasonal activities, while tiered ticketing and premium programming gave guests multiple ways to personalize and deepen their experience.
