YOUR HALLMARK CHRISTMAS
YOUR HALLMARK CHRISTMAS
YOUR HALLMARK CHRISTMAS
The Ask
Create a ticketed Hallmark Christmas experience that brings the channel’s beloved holiday world to life for fans.
The Ask
Create a ticketed Hallmark Christmas experience that brings the channel’s beloved holiday world to life for fans.
The Ask
Create a ticketed Hallmark Christmas experience that brings the channel’s beloved holiday world to life for fans.
The Idea
Turn the magic of a Hallmark Christmas into a world guests could step inside.
The Idea
Turn the magic of a Hallmark Christmas into a world guests could step inside.
The Idea
Turn the magic of a Hallmark Christmas into a world guests could step inside.
The Need
Give Hallmark fans an immersive way to experience familiar holiday traditions while creating memories with friends and family.
The Need
Give Hallmark fans an immersive way to experience familiar holiday traditions while creating memories with friends and family.
The Need
Give Hallmark fans an immersive way to experience familiar holiday traditions while creating memories with friends and family.
The Solution
Gradient designed a multi-zone Christmas experience that moved guests through a Town Square, Winter Wonderland, and North Pole filled with interactive programming and seasonal discovery.
The Solution
Gradient designed a multi-zone Christmas experience that moved guests through a Town Square, Winter Wonderland, and North Pole filled with interactive programming and seasonal discovery.
The Solution
Gradient designed a multi-zone Christmas experience that moved guests through a Town Square, Winter Wonderland, and North Pole filled with interactive programming and seasonal discovery.
The Challenge
The Challenge
The Challenge
Hallmark had built a passionate audience around the warmth, traditions, and familiar storytelling of its Christmas programming. The challenge was translating that emotional connection into a physical, ticketed experience with enough depth to sustain exploration, while creating a cohesive guest journey that could appeal to Christmas enthusiasts, women, and families across generations.
Hallmark had built a passionate audience around the warmth, traditions, and familiar storytelling of its Christmas programming. The challenge was translating that emotional connection into a physical, ticketed experience with enough depth to sustain exploration, while creating a cohesive guest journey that could appeal to Christmas enthusiasts, women, and families across generations.
Arrival Strategy
Town Square Deign & Elements
Winter Wonderland Experience
Santa Moments
Departing Souvenirs
Full Journey Design
Arrival Strategy
Town Square Deign & Elements
Winter Wonderland Experience
Santa Moments
Departing Souvenirs
Full Journey Design
The Results
The Results
The Results
The concept created a complete Hallmark Christmas world designed around exploration, participation, and shared holiday traditions. Landmark environments connected a layered guest journey of ice skating, sleigh rides, workshops, entertainment, meet-and-greets, shopping, and seasonal activities, while tiered ticketing and premium programming gave guests multiple ways to personalize and deepen their experience.
The concept created a complete Hallmark Christmas world designed around exploration, participation, and shared holiday traditions. Landmark environments connected a layered guest journey of ice skating, sleigh rides, workshops, entertainment, meet-and-greets, shopping, and seasonal activities, while tiered ticketing and premium programming gave guests multiple ways to personalize and deepen their experience.
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