THE KARDASHIAN JENNER EXPERIENCE TOUR
THE KARDASHIAN JENNER EXPERIENCE TOUR
THE KARDASHIAN JENNER EXPERIENCE TOUR
The Ask
Create a global ticketed tour that brings fans inside the world of the Kardashian-Jenners.
The Ask
Create a global ticketed tour that brings fans inside the world of the Kardashian-Jenners.
The Ask
Create a global ticketed tour that brings fans inside the world of the Kardashian-Jenners.
The Idea
Build an immersive exhibition where fans could explore, interact, shop, and share.
The Idea
Build an immersive exhibition where fans could explore, interact, shop, and share.
The Idea
Build an immersive exhibition where fans could explore, interact, shop, and share.
The Need
Turn global fandom into a scalable touring experience designed for connection and discovery.
The Need
Turn global fandom into a scalable touring experience designed for connection and discovery.
The Need
Turn global fandom into a scalable touring experience designed for connection and discovery.
The Solution
Gradient envisioned a multi-zone exhibition combining immersive installations, interactive technology, exclusive retail, and content moments within a cohesive guest journey.
The Solution
Gradient envisioned a multi-zone exhibition combining immersive installations, interactive technology, exclusive retail, and content moments within a cohesive guest journey.
The Solution
Gradient envisioned a multi-zone exhibition combining immersive installations, interactive technology, exclusive retail, and content moments within a cohesive guest journey.
30
GLOBAL MARKETS
30
GLOBAL MARKETS
30
GLOBAL MARKETS
3.5M
PROJECTED VISITORS
3.5M
PROJECTED VISITORS
3.5M
PROJECTED VISITORS
$58
PROJECTED AVERAGE REVENUE PER ATTENDEE
$58
PROJECTED AVERAGE REVENUE PER ATTENDEE
$58
PROJECTED AVERAGE REVENUE PER ATTENDEE
The Challenge
The Challenge
The Challenge
The Kardashian-Jenners had built a global following spanning entertainment, fashion, beauty, and business, creating an opportunity to translate that cultural influence into a physical fan experience. The challenge was imagining a large-scale ticketed exhibition that could tour global markets without requiring the family’s in-person presence, while giving guests a compelling reason to explore, participate, shop, create content, and return to the Kardashian-Jenner world.
The Kardashian-Jenners had built a global following spanning entertainment, fashion, beauty, and business, creating an opportunity to translate that cultural influence into a physical fan experience. The challenge was imagining a large-scale ticketed exhibition that could tour global markets without requiring the family’s in-person presence, while giving guests a compelling reason to explore, participate, shop, create content, and return to the Kardashian-Jenner world.
General Look & Feel
Discover Kris
Kourtney's Poosh
Skims
Kylie Cosmetics
Tech & Retail Strategy
General Look & Feel
Discover Kris
Kourtney's Poosh
Skims
Kylie Cosmetics
Tech & Retail Strategy
The Results
The Results
The Results
The concept established a framework for a scalable, ticketed touring exhibition designed to turn Kardashian-Jenner fandom into a participatory physical experience. Distinct immersive zones, interactive technology, retail, content capture, and day-to-night programming created multiple reasons to engage while supporting a broader commercial model built around ticketing, merchandise, sponsorship, and fan connection.
The concept established a framework for a scalable, ticketed touring exhibition designed to turn Kardashian-Jenner fandom into a participatory physical experience. Distinct immersive zones, interactive technology, retail, content capture, and day-to-night programming created multiple reasons to engage while supporting a broader commercial model built around ticketing, merchandise, sponsorship, and fan connection.
VIEW MORE WORK -