Colin W.J. McKenzie, an experienced partner and chief Client Officer at Gradient, has made a name for himself in branding and marketing for over thirty years. With a passion for excellence that has only grown with time, Colin leads the client services team with an acute focus on optimizing branding experiences' performance. His proven track record speaks to his talent, delivering impactful metrics that exceed client expectations for renowned brands like Beam

Suntory and L’Oreal Groupe.

Colin's unparalleled experience mapping client relationships spans the globe, with leadership roles in London, New York, and now Miami. His strategic insights and passion for client satisfaction have earned him a reputation as an industry pioneer. With a keen eye for detail, Colin continually raises the bar for quality in client services, delivering remarkable, quantifiable results. His unwavering dedication to customer satisfaction solidifies his status as a respected veteran and a formidable force to be reckoned with in the marketing landscape.