GRADIENT LEADERSHIP -
GRADIENT LEADERSHIP -
GRADIENT LEADERSHIP -
Anthony Coppers
Founder, Head of Innovation
Anthony Coppers builds the kinds of brand experiences that people don't forget, and can't stop talking about.
As founder of Gradient Experience, he has spent 15+ years at the intersection of human psychology, emerging technology, and luxury brand storytelling, working with L'Oréal Groupe, Beam Suntory, Audemars Piguet, and Golden Goose.
He writes and speaks on one central conviction: experience is the only marketing left that can't be skipped.
Speaking Topics
Experience as the Full Funnel
Why the brands winning in 2026 collapsed awareness, consideration, and loyalty into a single live moment.
Earned Data vs. Bought Data
The case for building first-party data through experiences instead of purchasing attention
The IMPACT Score
A framework for evaluating experiential ROI — beyond impressions and attendance numbers.
Brands & Clients
PRESS COVERAGE
Read the latest thoughts about our leadership.
A bit more about Anthony
Started producing events as a teenager in Brussels. Became Marketing Director of a Benelux fashion house in his twenties. Moved to New York in 2002 and built a reputation in high-end private and corporate experiences. Founded Gradient in 2008 with a clear thesis: the future of brand engagement would require blending human connection with technology — not choosing between the two.
Today Gradient operates across New York, Los Angeles, Miami, and Paris.
THOUGHT LEADERSHIP
Read the latest thoughts about our leadership.
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