Founder & Chief Impact Officer
Founder & Chief Impact Officer
Founder & Chief Impact Officer
ANTHONY
COPPERS
ANTHONY
COPPERS
ANTHONY
COPPERS
Creator of the I.M.P.A.C.T. framework, a Gradient methodology built in collaboration with industry-leading CMOs from Google, L'Oréal, Audemars Piguet, Tommy Hilfiger, and more.
Twenty years of building experiential ecosystems with teams for brands like L'Oréal, Air France, Suntory, Hendrick's, and Audemars Piguet.
One shared conviction: telling a brand story is not enough. You need to live it.
Creator of the I.M.P.A.C.T. framework, a Gradient methodology built in collaboration with industry-leading CMOs from Google, L'Oréal, Audemars Piguet, Tommy Hilfiger, and more.
Twenty years of building experiential ecosystems with teams for brands like L'Oréal, Air France, Suntory, Hendrick's, and Audemars Piguet.
One shared conviction: telling a brand story is not enough. You need to live it.
20+ YEARS
In Experiential Marketing
In Experiential Marketing
18+ AWARDS
Industry Recognition
Industry Recognition
GLOBAL
NYC · LA · Paris · London
NYC · LA · Paris · London
CLIENTS
L'Oréal · Air France · Suntory · Prada · Hendrick's
L'Oréal · Air France · Suntory · Prada · Hendrick's
BACKGROUND
BACKGROUND
"Telling a brand story is simply not enough. You need to live it, and invite your consumers to live it with you."
"Telling a brand story is simply not enough. You need to live it, and invite your consumers to live it with you."
Anthony Coppers began his career in 1998 as Marketing Director of Cameleon in Brussels, Belgium, where he developed his instinct for translating brand identity into lived experience. He went on to establish himself as a nightlife consultant to some of New York's most notable high-end venues before founding Anthony Coppers Communication & Events in 2004.
Gradient Experience followed, with a New York headquarters established in 2008 and a footprint that now spans North America and Europe, including a Paris-based office. Over fifteen years, we have produced experiences for brands like L'Oréal, Air France, Suntory Global Spirits, Hendrick's, Prada, and Golden Goose — work built on the belief that events are not isolated moments, but integrated nodes in a brand's broader marketing ecosystem.
In 2024, Anthony with the help of marketing leader across the industry developed the I.M.P.A.C.T. whitepaper a research initiative developed through interviews with fourteen C-level marketers and a survey of 750 senior marketing professionals. In 2025, he launched Impulse, a proprietary brand-to-consumer SMS platform bringing measurable data collection into the world of live experience.
Anthony Coppers began his career in 1998 as Marketing Director of Cameleon in Brussels, Belgium, where he developed his instinct for translating brand identity into lived experience. He went on to establish himself as a nightlife consultant to some of New York's most notable high-end venues before founding Anthony Coppers Communication & Events in 2004.
Gradient Experience followed, with a New York headquarters established in 2008 and a footprint that now spans North America and Europe, including a Paris-based office. Over fifteen years, we have produced experiences for brands like L'Oréal, Air France, Suntory Global Spirits, Hendrick's, Prada, and Golden Goose — work built on the belief that events are not isolated moments, but integrated nodes in a brand's broader marketing ecosystem.
In 2024, Anthony with the help of marketing leader across the industry developed the I.M.P.A.C.T. whitepaper a research initiative developed through interviews with fourteen C-level marketers and a survey of 750 senior marketing professionals. In 2025, he launched Impulse, a proprietary brand-to-consumer SMS platform bringing measurable data collection into the world of live experience.
Anthony Coppers began his career in 1998 as Marketing Director of Cameleon in Brussels, Belgium, where he developed his instinct for translating brand identity into lived experience. He went on to establish himself as a nightlife consultant to some of New York's most notable high-end venues before founding Anthony Coppers Communication & Events in 2004.
Gradient Experience followed, with a New York headquarters established in 2008 and a footprint that now spans North America and Europe, including a Paris-based office. Over fifteen years, we have produced experiences for brands like L'Oréal, Air France, Suntory Global Spirits, Hendrick's, Prada, and Golden Goose — work built on the belief that events are not isolated moments, but integrated nodes in a brand's broader marketing ecosystem.
In 2024, Anthony with the help of marketing leader across the industry developed the I.M.P.A.C.T. whitepaper a research initiative developed through interviews with fourteen C-level marketers and a survey of 750 senior marketing professionals. In 2025, he launched Impulse, a proprietary brand-to-consumer SMS platform bringing measurable data collection into the world of live experience.
The I.M.P.A.C.T.
Framework
The I.M.P.A.C.T.
Framework
The I.M.P.A.C.T.
Framework
Developed from interviews with CMOs at Google, L'Oréal, Audemars Piguet, Tommy Hilfiger, Four Seasons, Moncler, Suntory, and Shopify — and a survey of 750 senior marketers worldwide. A new standard for how brands evaluate and invest in experiential marketing.
Developed from interviews with CMOs at Google, L'Oréal, Audemars Piguet, Tommy Hilfiger, Four Seasons, Moncler, Suntory, and Shopify — and a survey of 750 senior marketers worldwide. A new standard for how brands evaluate and invest in experiential marketing.
Developed from interviews with CMOs at Google, L'Oréal, Audemars Piguet, Tommy Hilfiger, Four Seasons, Moncler, Suntory, and Shopify — and a survey of 750 senior marketers worldwide. A new standard for how brands evaluate and invest in experiential marketing.
I
I
I
Integrated
Integrated
Integrated
M
M
M
MEASURABLE
MEASURABLE
MEASURABLE
P
P
P
PARTICIPATORY
PARTICIPATORY
PARTICIPATORY
A
A
A
AFFECTIVE
AFFECTIVE
AFFECTIVE
C
C
C
COMMUNITY
COMMUNITY
COMMUNITY
T
T
T
TRUE-TO-BRAND
TRUE-TO-BRAND
TRUE-TO-BRAND
AREAS OF FOCUS
AREAS OF FOCUS
01
Experiential Ecosystem Strategy
Experiential Ecosystem Strategy
Experiential Ecosystem Strategy
Building frameworks where events, content, digital channels, and retail work as one integrated, measurable system — not isolated tactics.
Building frameworks where events, content, digital channels, and retail work as one integrated, measurable system — not isolated tactics.
02
The I.M.P.A.C.T. Model
The I.M.P.A.C.T. Model
The I.M.P.A.C.T. Model
A research-backed Gradient methodology guiding brands to produce experiential marketing that is integrated, measurable, and built to amplify across every channel.
A research-backed Gradient methodology guiding brands to produce experiential marketing that is integrated, measurable, and built to amplify across every channel.
03
Luxury & Heritage Brand Events
Luxury & Heritage Brand Events
Luxury & Heritage Brand Events
Bespoke activations for maisons and premium brands where cultural fluency and restraint are as important as production scale.
Bespoke activations for maisons and premium brands where cultural fluency and restraint are as important as production scale.
04
Investor & Executive Events
Investor & Executive Events
Investor & Executive Events
High-stakes, closed-door experiences where precision of detail and the ability to read a room define the result.
High-stakes, closed-door experiences where precision of detail and the ability to read a room define the result.
05
Experiential Technology
Experiential Technology
Experiential Technology
Founder of Impulse — a brand-to-consumer SMS platform that brings analytics and personalization into live event environments.
Founder of Impulse — a brand-to-consumer SMS platform that brings analytics and personalization into live event environments.
06
Speaking & Thought Leadership
Speaking & Thought Leadership
Speaking & Thought Leadership
Available for keynotes, executive panels, and media on the future of experiential marketing, ROI measurement, and brand ecosystems.
Available for keynotes, executive panels, and media on the future of experiential marketing, ROI measurement, and brand ecosystems.
AWARDS & RECOGNITION
AWARDS & RECOGNITION
CeraVe
CeraVe
Best Web Video Series
Best Web Video Series
Audemars Piguet × Marvel
Audemars Piguet × Marvel
Best Livestream
Best Livestream
Air France
Air France
Best Guerrilla Campaign
Best Guerrilla Campaign
House of Suntory
House of Suntory
Best Event Design
Best Event Design
House of Suntory
House of Suntory
Best Event & Happening
Best Event & Happening
Maybelline
Maybelline
Best Consumer Event Environment
Best Consumer Environment
CD&R
CD&R
Best Virtual Event
Best Virtual Event
Christie's
Christie's
Best Virtual Event
Best Virtual Event
Clinique
Clinique
Best AR/VR Experience
Best AR/VR Experience
ZTE
ZTE
Gold Award — Disrupting the Duopoly
Gold Award — Disrupting the Duopoly
Dom Pérignon
Dom Pérignon
Best Product Launch
Best Product Launch
LuxLife
LuxLife
Most Innovative Experiential Firm
Most Innovative Experiential Firm
Nordstrom
Nordstrom
Best In-Store Experience ×2
Best In-Store Experience ×2
Louis XIII
Louis XIII
Best Consumer Tour
Best Consumer Tour
SPEAKING & MEDIA
SPEAKING & MEDIA
Anthony speaks on where experiential marketing is going and what brands consistently get wrong about it. His perspective is rooted in both creative practice and original research — he brings specific data and frameworks, not broad strokes.
Anthony speaks on where experiential marketing is going and what brands consistently get wrong about it. His perspective is rooted in both creative practice and original research — he brings specific data and frameworks, not broad strokes.
Anthony speaks on where experiential marketing is going and what brands consistently get wrong about it. His perspective is rooted in both creative practice and original research — he brings specific data and frameworks, not broad strokes.
Book Anthony for your next event or editorial.
Book Anthony for your next event or editorial.
Available for keynotes, executive roundtables, podcast appearances, and press interviews. Reach out directly or download the press kit to get started.
Available for keynotes, executive roundtables, podcast appearances, and press interviews. Reach out directly or download the press kit to get started.
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
PRESS COVERAGE
PRESS COVERAGE
Work With
Anthony.
Work With
Anthony.
Work With
Anthony.
For press inquiries, speaking engagements,
or partnership conversations.
For press inquiries, speaking engagements,
or partnership conversations.
For press inquiries, speaking engagements,
or partnership conversations.
anthony@gradientexperience.com
anthony@gradientexperience.com