Colin McKenzie
Colin McKenzie
Colin McKenzie
Chief Client Officer & Partner
Chief Client Officer & Partner
Chief Client Officer & Partner
Measuring the Unmeasurable: How Data-Driven Experiential Marketing Elevates Brand Success
Experience is measurable. This always instills confidence in our clients who may be venturing into the experiential space for the first time.
GRADIENT launched a campaign a couple of months ago for Unilever brand, TATCHA — a first for its team. We curated an experiential pop-up that brought to life Tatcha’s ethos: “skin-mind” connection.
To showcase its Forest Awakening body care line, we built a content playground around the practice of forest bathing, infused with elements that beckoned to the practice’s Japanese roots. We included a range of interactive experiences from meditation rooms to product showrooms to create a physical connection between guests and the brand. On-site haikus and “Tatcha Matchas” furthered the collection’s zen concept.
Our strategic approach to drive people to The Grove’s Sephora location saw remarkable results:
An average 8-10-minute dwell-time9 million social media impressions SKUs sold out on-site1 month of sales in 3 days
Witnessing the return on your experiential investment makes it easier to step into the unknown. Although risks are a critical part of success, they should be wise — informed by concrete metrics and data. The right roadmap can transform your branding strategy and impact.
Would you take the leap if it meant maximizing your brand’s potential?
Measuring the Unmeasurable: How Data-Driven Experiential Marketing Elevates Brand Success
Experience is measurable. This always instills confidence in our clients who may be venturing into the experiential space for the first time.
GRADIENT launched a campaign a couple of months ago for Unilever brand, TATCHA — a first for its team. We curated an experiential pop-up that brought to life Tatcha’s ethos: “skin-mind” connection.
To showcase its Forest Awakening body care line, we built a content playground around the practice of forest bathing, infused with elements that beckoned to the practice’s Japanese roots. We included a range of interactive experiences from meditation rooms to product showrooms to create a physical connection between guests and the brand. On-site haikus and “Tatcha Matchas” furthered the collection’s zen concept.
Our strategic approach to drive people to The Grove’s Sephora location saw remarkable results:
An average 8-10-minute dwell-time9 million social media impressions SKUs sold out on-site1 month of sales in 3 days
Witnessing the return on your experiential investment makes it easier to step into the unknown. Although risks are a critical part of success, they should be wise — informed by concrete metrics and data. The right roadmap can transform your branding strategy and impact.
Would you take the leap if it meant maximizing your brand’s potential?
Measuring the Unmeasurable: How Data-Driven Experiential Marketing Elevates Brand Success
Experience is measurable. This always instills confidence in our clients who may be venturing into the experiential space for the first time.
GRADIENT launched a campaign a couple of months ago for Unilever brand, TATCHA — a first for its team. We curated an experiential pop-up that brought to life Tatcha’s ethos: “skin-mind” connection.
To showcase its Forest Awakening body care line, we built a content playground around the practice of forest bathing, infused with elements that beckoned to the practice’s Japanese roots. We included a range of interactive experiences from meditation rooms to product showrooms to create a physical connection between guests and the brand. On-site haikus and “Tatcha Matchas” furthered the collection’s zen concept.
Our strategic approach to drive people to The Grove’s Sephora location saw remarkable results:
An average 8-10-minute dwell-time9 million social media impressions SKUs sold out on-site1 month of sales in 3 days
Witnessing the return on your experiential investment makes it easier to step into the unknown. Although risks are a critical part of success, they should be wise — informed by concrete metrics and data. The right roadmap can transform your branding strategy and impact.
Would you take the leap if it meant maximizing your brand’s potential?
