STAR TREK BEYOND
The Ask
Create an unforgettable fan activation that immersed audiences in the Star Trek universe during New York Comic Con.
The Idea
Where Fan Dreams Come True
The Need
To reinforce the cultural relevance of the Star Trek franchise by offering interactive, personalized experiences that sparked emotional connection and organic sharing.
The Solution
A multi-sensory experience that placed fans at the center of Star Trek. Guests could step into Captain Kirk’s iconic chair to film a personalized, instantly shareable GIF, or see their portrait integrated into the official movie poster, transforming them into the star of the franchise.
The Challenge
To design an immersive, highly shareable activation within the limited footprint of a 20x20 booth at Comic Con, while capturing the essence of the Star Trek universe.
The Results
We didn’t just showcase Star Trek—we let fans live it. By designing an experience that was as shareable as it was immersive, the activation earned recognition as one of the Top 5 Coolest Things to Do at Comic Con and elevated the franchise’s relevance by merging nostalgia with modern fan engagement. The result was a Comic Con moment that extended well beyond the booth.
