Create an effortless, social experience rooted in real consumer behavior that generates attention and encourages direct product discovery.
Gradient transformed Ferris wheel gondolas into elevated Nespresso cafés, serving Vertuo POP+ coffee during the ride and creating a naturally social setting for product trial.
Launching Vertuo POP+ in a crowded public environment meant competing for attention while giving consumers a meaningful way to experience both the product and Nespresso brand. With only a limited, transient footprint to work within, the experience needed to make trial feel effortless and relevant while turning an everyday social behavior, sharing coffee, into something memorable.
Share the Moment
Coffe, Above it All
Service in Motion
Content Capture
A Crowd Magnet
Capture the Moment
By bringing Vertuo POP+ directly into the Ferris wheel experience, Nespresso turned a familiar attraction into an unexpected opportunity for coffee discovery and social connection. The elevated café format integrated product trial naturally into the ride, creating a visible crowd magnet while giving guests an experience designed to be shared and captured in the moment.
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