Make complex climate issues globally accessible, engaging and actionable without relying on traditional conference conventions.
Gradient created a virtual-first experience combining varied digital programming with flexible ways for global audiences to learn, participate and connect.
Climate conferences traditionally rely on in-person programming to create authority, connection and momentum, but that model can limit participation while conflicting with the sustainability ambitions at the heart of the conversation. Climate FWD needed a format capable of making complex global issues accessible and actionable while establishing a recognizable annual platform without simply translating familiar conference conventions to a screen.
Virtual-First Format
Custom Digital Destination
Interactive Programming
Global Breakouts
Participatory Art
VIP Enhancements
Climate FWD demonstrated how an experience format can become part of a brand’s argument, aligning broader access and active participation with the sustainability principles the platform championed. By designing around digital behavior from the outset, the concept gave audiences multiple paths from understanding to action while helping The New York Times build greater relevance for a mission-led climate platform.
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