Help shoppers explore Lancôme’s mascara portfolio, discover products suited to their preferences, and build confidence through personalized guidance.
Bring The Lash Edit to life through an editorial-inspired pop-up combining makeup artist consultations, hands-on product discovery, and shareable beauty moments.
In a beauty category where mascara is often evaluated through functional benefits, Lancôme needed to create a more compelling reason for consumers to explore its portfolio and connect with the brand beyond the product itself. At The Grove, the challenge was to translate a month-long presence in a high-traffic retail environment into sustained attention, meaningful engagement, and personalized discovery that could move shoppers from initial curiosity toward purchase.
Personalized Recommendations
Guided Product Discovery
Hands-On Trial
Before & After Proof
Built-In Amplification
High-Traffic Visibility
The Lash Edit transformed Lancôme’s month-long presence at The Grove into a sustained discovery platform, capturing consumer attention and creating opportunities for meaningful engagement within a high-traffic retail destination. By connecting personalized education, hands-on product trial, content creation, and purchase within one seamless journey, the experience helped move shoppers from curiosity to consideration while reinforcing Lancôme’s position in luxury beauty.
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