Build sustained engagement throughout Art Basel while giving guests multiple ways to experience Skin Caviar’s sensorial luxury firsthand.
Gradient transformed The Standard Spa into an immersive four-day brand world, pairing layered guest programming with a poolside takeover to bring Skin Caviar to life.
Art Basel presented La Prairie with an opportunity to engage both invited guests and broader audiences amid a crowded cultural moment, requiring a presence distinctive enough to sustain attention across multiple days. The challenge was to translate Skin Caviar’s sensorial luxury into a cohesive experience that could accommodate varied programming while maintaining an elevated, unmistakably La Prairie brand world.
Cobalt Club
Skin Caviar Experience
Poolside Takeover
VIP Dinner
Art Basel Guest Programming
Curated F&B
Across four days, La Prairie created an active Skin Caviar world where guests could move from cobalt manicures and caviar facials to champagne, dining, and broader Art Basel programming. By translating the product’s sensorial luxury into participatory experiences, the program gave La Prairie multiple ways to engage guests while sustaining a cohesive, elevated brand presence throughout Art Basel.
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