Deepen product knowledge and brand connection through a more engaging education experience.
Create a seasonal learning platform combining virtual Paris immersion with interactive education.
Lancôme wanted to evolve Passport to Paris beyond a series of virtual training moments, capturing more of the energy and connection associated with an in-person experience. The challenge was to make Beauty Advisor education feel active and continuous while connecting French heritage, product knowledge, and participation in ways designed to strengthen client experiences and support retail sales.
Heritage Storytelling
Interactive Education
Product Discovery
Personalized Gamification
Participation Rewards
Virtual Paris Immersion
The proposed platform reframed Beauty Advisor education as a connected annual experience, giving participants recurring reasons to explore Lancôme’s heritage, products, and learning content. Interactive technology, incentives, and measurable engagement signals created a framework for sustained participation while giving Lancôme a way to track engagement and strengthen brand connection over time.
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