Drive awareness, engagement, and education by making Serum Le Duo’s formulation story tangible and memorable.
Create a guided mixology experience combining scientific storytelling and cocktail creation to immerse guests in Serum Le Duo’s dual-formulation concept.
Serum Le Duo’s dual-formulation concept offered a compelling product story, but translating formulation science into an engaging live experience required making technical information feel intuitive and participatory. Within an intimate venue environment, the challenge was to balance meaningful product education with elevated hospitality, giving guests space to learn, test, create, and connect without losing the science at the heart of the experience.
Expert-Led Product Education
Immersive Photo Moment
Guided Mixology Class
Content Capture
Product Testing
Personalized Mixology Stations
By translating Serum Le Duo’s formulation story into hands-on mixology, L’Oréal Paris gave guests a tactile, memorable way to engage with the product while generating 11 million potential impressions and 870,000 tracked views. Guided interaction, content capture, and thoughtful hospitality encouraged participation and conversation throughout the evening, reinforcing key brand messages while contributing over $200,000 in ad value equivalency.
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