Translate three Chromatics shades into a cohesive, editorial NYFW environment.
An intimate influencer experience featuring color analysis and pro makeup application tailored to each guest’s shade.
In the highly visual beauty category, product launches must compete for attention during culturally saturated moments like New York Fashion Week, where brands, creators, and media all seek distinctive, camera-ready experiences.
The challenge was translating three Panorama Chromatics shades into one cohesive physical environment that felt editorial and immersive while still enabling personal discovery and authentic influencer content capture.
Guest Entrance & Exhibit
Color Analysis Stations
Product Line Displays
Jewellery Partnership
Themed F&B
Seamless Branding Throughout the Space
Launching Panorama Chromatics during New York Fashion Week through an immersive influencer experience built around color and personalization created a setting naturally optimized for content creation and social sharing.
This approach connected product discovery with individualized beauty expression, generating strong visibility and engagement while positioning L’Oréal Paris at the center of a culturally relevant fashion and beauty conversation.
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