Create an inclusive retail moment that engages existing foot traffic while integrating seamlessly into Ulta’s daily operations.
Gradient created a colorful retail pop-up combining bilingual cultural messaging that encouraged product discovery and rewarded participation.
Hispanic Heritage Month created an opportunity to bring cultural connection into the everyday retail environment while engaging shoppers already moving through Ulta’s flagship. The activation needed to feel vibrant, interactive, and inclusive within a compact footprint and single-day build, while integrating smoothly into store operations and creating an intuitive guest journey from initial discovery through participation.
Reward Interaction
Bilingual Messaging
Street Teasers
Seamless Footprint Integration
Custom Spin-to-Win
Portfolio Showcase
The pop-up transformed an everyday shopping trip into a playful celebration of culture and beauty, creating an uplifting experience that energized Ulta’s flagship. By combining bilingual storytelling, product discovery, and reward-driven interaction, the activation encouraged participation while giving guests an approachable way to connect with the brands and the broader Hispanic Heritage Month celebration.
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