Drive awareness, engagement, and foot traffic by creating meaningful connections around Mother’s Day.
Gradient evolved the floral cart with bouquet customization, fragrance sampling, branded gifting, and live art by Barbara Cox, all designed within a compact footprint.
Returning for a second consecutive year meant Lancôme needed to evolve its Mother’s Day floral cart while retaining the emotional appeal that made the experience meaningful. Within a compact footprint, the activation also needed to optimize guest flow while integrating fragrance discovery, gifting, and live interaction into a cohesive public-facing experience.
Compact Footprint
Guest Gifting
Product Line Integration
Artist Collaboration
Meaningful Connection
Brand Amplification
The Garden of Dreams strengthened Lancôme’s Mother’s Day presence by turning floral gifting and fragrance discovery into an emotionally resonant experience that invited meaningful in-person connection. Thoughtful gifting, live interaction, and an evolved guest journey sustained engagement, encouraged social sharing, and built on the activation’s year-over-year momentum while deepening brand love around the campaign.
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