IMPACT BEAUTY REPORT 2025 – COMING SOON

IMPACT BEAUTY REPORT 2025 – COMING SOON

GÉNIFIQUE ULTIMATE INFLUENCER TRIP

GÉNIFIQUE ULTIMATE INFLUENCER TRIP

GÉNIFIQUE ULTIMATE INFLUENCER TRIP

The Ask

The Ask

Introduce Redefined Génifique Ultimate through a Future-Forward Influencer Trip

Introduce Redefined Génifique Ultimate through a Future-Forward Influencer Trip

The Idea

The Idea

Journey to the Future of Your Skin

Journey to the Future of Your Skin

The Need

The Need

Generate Engagement & Brand Love

Drive Organic Social Buzz

Immersive Luxe Skincare Experience

The Solution

The Solution

Restorative 3-Day Wellness Retreat

Cutting-Edge Technology Integration

Maximize Authentic Content From Influencers

$1.5M

$1.5M

Social Media Ad Value Equivalency

Social Media Ad Value Equivalency

$1.5M

Social Media Ad Value Equivalency

20M+

20M+

Reach

Reach

20M+

Reach

8%

8%

Engagement Rate

Engagement Rate

8%

Engagement Rate

The Challenge

THE CHALLENGE

Lancôme sought to create a memorable experience that not only introduced their redefined Génifique Ultimate serum but also embodied its ethos of future-forward skin renewal. The event needed to inspire influencer advocacy, foster authentic social content, and provide a transformative narrative that aligned with the serum's innovative qualities.

Futuristic Product Displays

Cutting Edge Technology Integration

Content Worthy Guest Experience

Brand Focused Creative Design

Memorable Room Drops

Surprise & Delight Gifting Moments

The Results

The Results

Gradient curated an intimate, 3-day retreat at the stunning Post Ranch Inn in Big Sur. The program highlighted "Journey to the Future of Your Skin," blending high-tech skincare, wellness, and luxury. Influencers experienced a personalized journey through activities that resonated with both the product's innovation and Lancôme’s commitment to science and nature.

Merging Science & Spirituality

Product Interaction Experience

Product Experts & Education

Unexpected Location

Personalized Guest Touchpoints

UGC Output

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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