Build a cohesive brand presence across every moment of Derby weekend.
Create a connected multi-day experience integrating L’Oréal Paris across hospitality, beauty, and consumer moments.
Kentucky Derby weekend brings together tradition, fashion, hospitality, media, and high-volume consumer energy across multiple venues and audiences, creating a crowded environment for any brand trying to feel culturally relevant rather than added on. L’Oréal Paris needed to show up consistently across influencer, guest, and consumer moments while balancing the event’s established codes with a distinct beauty point of view that still felt native to the occasion.
Product Education
Influencer Hospitality
Race-Day Glam Services
Immersive Brand Presence
Consumer Product Trial
Branded Entertainment
L’Oréal Paris became part of the Kentucky Derby experience by bringing beauty directly into the traditions, hospitality, and energy surrounding race day. Connecting trackside hospitality with race-day glam, influencer programming, and consumer experiences gave the brand a cohesive presence both on and off the track, turning Derby weekend into a meaningful platform for participation and visibility.
Trackside Hospitality
Photo Capture Moments
Personalized Gifting
Beauty Touchpoint Integration
Influencer Dining Experience
Multi-Day Event Ecosystem
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