Create a culturally relevant product launch that inspired participation while strengthening purchase intent through authentic consumer involvement.
Gradient developed an interactive launch experience that celebrated guests as the stars of the campaign, combining product discovery with highly shareable moments that connected brand excitement to retail engagement.
Launching a new mascara in the heart of Times Square meant competing against constant visual noise and countless brand messages. L’Oréal Paris needed an activation that captured attention immediately while encouraging consumers to become active participants whose experiences naturally amplified the campaign across social platforms and retail touchpoints.
Impactful Fabrication & Branding
Product Sampling & Giveaways
High Visibility Times Square Billboard
Dedicated Influencer Content Shoot
Lash Transformation Studio
UGC Playground
The experience transformed a product launch into a consumer-powered campaign that extended well beyond the physical event. By placing participants at the center of the story and rewarding engagement with memorable moments, the activation increased visibility, amplified social conversation, and strengthened retail consideration.
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