Move the new fragrances beyond traditional product discovery by giving consumers more reasons to visit, experience, share, and ultimately shop.
Transform a New York café into an immersive Amande destination, combining sensory product discovery with branded hospitality to connect fragrance exploration directly to retail.
L’OCCITANE was introducing Amande Crème Brûlée and Amande Pistache, two new Almond Mist fragrances that needed to stand out beyond a traditional product launch. The opportunity was to translate scent into something consumers could experience more intuitively, while creating a destination that could simultaneously build awareness, attract foot traffic, encourage product discovery, and convert that interest into on-site sales.
Café Takeover
Product Discovery
Retail Integration
Branded Hospitality
Scent Bar
GWP Coffee Portraits
The Amande Café translated fragrance into a multisensory experience, allowing guests to discover the new scents through taste, atmosphere, hospitality, and product exploration. By connecting those sensory moments directly to retail, L’OCCITANE gave people more reasons to enter, engage, share, and shop; turning the launch into an experience that drove both brand discovery and measurable commercial action.
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