Demonstrate product efficacy in harsh environments while authentically engaging adventure-driven consumers in a way that reinforces relevance and credibility.
We created a three-day Jackson Hole pop-up where adventure-themed hydration experiences and interactive testing environments brought the product’s extreme-condition performance to life through participation and education.
Skincare brands often struggle to prove product efficacy in a way that feels tangible, especially in environments where performance claims matter most. For Kiehl’s, the challenge was to authentically demonstrate Ultra Body Cream’s effectiveness in extreme winter conditions while integrating seamlessly into the fast-paced, pass-through setting of Jackson Hole’s ski base and capturing the attention of adventure-focused consumers.
360 Consumer Engagement
Edu-tainment & Sampling
Adventure Integration
Gamified Giveaways
Photo Opportunities
Participation Drivers
The activation drove 7.6M in social reach, generated over $629K in earned media value, and converted 51% of foot traffic into active participants. By embedding product education within high-energy, adventure-led interactions, the experience translated real-world performance into cultural relevance, positioning Kiehl’s Ultra Body Cream as essential skincare for extreme conditions and everyday exploration.
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