Give creators credible product experiences that naturally inspire authentic storytelling, sharing, and broader excitement.
An Icelandic adventure combining expert education and extreme-environment testing to make product benefits tangible.
Kiehl’s needed to introduce Better Screen UV Serum and Ultra Facial Barrier Balm in a way that could build creator trust while making each product’s performance clear, relevant, and memorable. The challenge was to move beyond scripted product messaging, giving creators credible firsthand experiences that could translate education and trial into compelling social storytelling for audiences beyond the trip.
Product Discovery
Expert-Led Education
Adventure-Led Discovery
Integrated Content Capture
Icelandic Cultural Immersion
Community Building
The proposed experience transformed product education into firsthand proof, using Iceland’s extreme conditions to make Kiehl’s skincare benefits more tangible and relevant for creator storytelling. By designing product demonstrations, expert guidance, and natural capture opportunities into the journey, the concept gave creators credible material to amplify the launch beyond the trip without relying on scripted messaging.
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