Drive trial and brand love among Gen Z Hispanic and LGBTQ+ consumers, turning every pour into a social, sharable moment.
A modular, high-energy footprint featuring a sampling bar, shaded lounge, and interactive photo moments - designed to celebrate individuality and bring “Tequila de Todos” to life across two festivals.
Build a scalable activation that felt tailored to both World Pride and Daytrip, with a consistent message and bold visual impact.
Sampling Bar
Polaroid Wall
Branded Giveaways
Photo Booth
Share Your Moment
Cocktail Bar
By meeting consumers where they celebrate - through music, culture, and community; Hornitos delivered an experience that was unmistakably on-brand and joyfully accessible. The flexible footprint allowed for high-volume sampling and surprise-and-delight moments without ever compromising flow. By pairing inclusive storytelling with immersive design, Hornitos owned the summer in both cities.
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