Make the 6T launch more immersive and social, giving fans stronger reasons to participate, return, and share.
Create a flexible global pop-up system blending product exploration, exclusive access, and locally relevant programming for fans.
OnePlus had already built momentum around its signature pop-ups, creating a recognizable retail format for fans to experience new devices and connect with the brand. The challenge was to evolve that proven format into something more immersive and shareable, while serving the existing fan community and creating enough cultural relevance, participation and product discovery to expand the launch beyond its core audience.
Global Lab Pop-Ups
Hands-On Product Discovery
Gamified Engagement
Social Photo Moments
Local Artist Collaboration
Owners Only Access
The proposed OnePlus Global Labs reframed the launch pop-up as a broader participation platform, connecting product education, play, social sharing and ownership recognition within one experience. By giving fans multiple ways to discover, contribute and return, the concept positioned community engagement as a source of advocacy and content that could extend the launch beyond the physical space.
VIEW MORE WORK -