Drive awareness and engagement by creating shareable moments that elevate brand visibility during launch.
A disco-tropical pop-up combining styling and photo moments, inviting guests to explore products while creating and sharing branded content.
Haircare launches often struggle to make functional product benefits tangible within crowded, visually driven beauty categories that demand both immediacy and shareability. The core tension was transforming Diamond Sleek’s promise of shine, smoothness, and sleek styling into a physical, multi-sensory environment that could be instantly understood, experienced firsthand, and amplified across social platforms in real time.
Diamond Styling Bar
360 Product Line Displays
High Tech Demo
Interactive Photo Booth
VIP Party
Fresh Juice Station
By translating the campaign into a multi-day experiential environment, the activation enabled creators, press, and consumers to directly engage with the product’s sleek-styling benefits while generating highly shareable content. This combination of hands-on interaction and social amplification drove significant visibility, expanded reach, and strengthened Garnier’s cultural presence around the Diamond Sleek launch.
Strategic Partnerships
Creative Step and Repeat
Campaign Integration
Audience Incentves
Surprise Vending Machine
Guest Gifting
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