Give audiences flexible, personalized ways to learn, connect and discover wherever they choose to participate.
Gradient created “Braze the Trail,” a hybrid experience using personalized content, gaming and networking to connect physical and digital audiences through complementary journeys.
As expectations around interaction evolved, hybrid conferences needed to offer more than a physical event replicated online. Braze needed Forge to connect, educate and engage audiences across both environments while ensuring neither in-person nor virtual attendees received a secondary experience, and while creating meaningful opportunities for learning, discovery and relationship-building across formats.
IRL Extension
Virtual Discovery
Interactive Gaming
Global Networking
Cross-Audience Connection
Custom Visual Identity
Forge demonstrated how hybrid experiences can create greater value when physical and digital participation are designed around the strengths of each medium rather than forced into identical formats. Personalization and interactive programming gave attendees greater agency while turning Braze’s value proposition into a firsthand experience, creating a framework for connection that could extend beyond geography and a single moment in time.
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