IMPACT BEAUTY REPORT 2025 – COMING SOON

IMPACT BEAUTY REPORT 2025 – COMING SOON

Tag Heuer F1 Miami Takeover

Tag Heuer F1 Miami Takeover

Tag Heuer F1 Miami Takeover

The Ask

The Ask

Reignite TAG Heuer’s F1 Legacy by hosting VIP guests and honoring influential figures within the F1 Industry.

Reignite TAG Heuer’s F1 Legacy by hosting VIP guests and honoring influential figures within the F1 Industry.

The Idea

The Idea

Designed To Win

Designed To Win

The Need

The Need

Brand Desirability Through A-list Talent

Drive Awareness of TAG Heuer’s F1 Return

The Solution

The Solution

A high-touch event series rooted in heritage and hospitality. Thought-leadership moments from F1 and TAG Heuer visionaries. Cultural amplification through influencer-led UGC. A legacy of luxury, reignited through experience

16.3M

16.3M

TOTAL ESTIMATED REACH

TOTAL ESTIMATED REACH

16.3M

TOTAL ESTIMATED REACH

$3M

$3M

AD VALUE EQUIVALENCY

AD VALUE EQUIVALENCY

$3M

AD VALUE EQUIVALENCY

55%

55%

FEMALE INFLUENCER PARTNERS

FEMALE INFLUENCER PARTNERS

55%

FEMALE INFLUENCER PARTNERS

The Challenge

THE CHALLENGE

Design a world-class experience that honored TAG Heuer’s motorsport heritage through the lens of modern luxury and cultural relevance.

Exclusive Cocktail Party

Dinner Party

F1 Themed Cocktail Entrance

Watch Mechanics Edutainment

Luxe F&B At Cocktail Party

Themed AVL For Speaker Panel

The Results

The Results

We translated TAG Heuer’s “Designed to Win” into a seamless guest experience - blending luxury, heritage, and cultural relevance. Every detail echoed the brand’s craftsmanship, reigniting desire through high-touch moments and influencer amplification. The result was a modern tribute to TAG Heuer’s F1 legacy that felt both exclusive and unforgettable.

VIP Hospitality Abroad

Luxury Timepiece Displays

High Profile Guest Handling

Timepieces Yacht Lounge

Exclusive Harborfront Venue

Seamless Boat Branding

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

NEW YORK | LOS ANGELES | MIAMI | PARIS

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