CES Exhibit

The Ask

Strengthen ZTE’s CES presence through greater visibility, engagement, traffic, and consistent brand storytelling.

The Idea

Create one connected CES journey that draws audiences in and moves them deeper into ZTE.

The Need

Stand out in a crowded tech landscape while turning audience attention into meaningful product engagement.

The Solution

Connect entertainment and product discovery across CES to attract audiences and deepen engagement with ZTE.

The Challenge

THE CHALLENGE

Build a unified CES ecosystem that pairs high-energy programming with guided product discovery, using the booth and mobile activation to attract audiences, deepen exploration, and reinforce one ZTE story.

Press Conference

Exhibit Booth

Mobile Activation

Scheduled Halftime Programming

Guided Product Discovery

Social Content Moments

The Results

The concept reframed ZTE’s CES presence as one connected audience journey, giving each moment a role in moving visitors from initial attraction toward deeper product engagement. By making entertainment a gateway to discovery, amplification, and traffic generation, the strategy created a repeatable system for reinforcing ZTE’s brand story across the broader CES footprint.

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