Position the brand’s barrier-first expertise as approachable and engaging while maintaining its dermatologist-developed credibility and cultural relevance.
We created a two-story skincare experience where derm-led storytelling and interactive gameplay translated CeraVe’s science into an engaging environment for discovery, content creation, and trust-building.
In skincare, credibility matters, but brand experiences can easily lean either too clinical to excite guests or too playful to reinforce expertise. For CeraVe’s 20th anniversary, the challenge was to create a birthday celebration for 300 global VIP guests that entertained and educated in equal measure while keeping every moment rooted in the brand’s barrier-first mission and product innovation.
Welcome Panel
Timeline Room
Welcome Lounge
Game Education
Product Focus Rooms
Content Playground
The experience helped make CeraVe the top-trending skincare brand in July, drove a 30% increase in share of voice, and generated more than $2.4M in influencer ad value equivalency. By turning dermatologist-backed education into hands-on, memorable interactions, the celebration converted a milestone moment into tangible cultural visibility while reinforcing CeraVe’s barrier-first authority and long-standing product trust.
1:1 Consultations
Educational Cake Decoration
Custom Claw Machine
Personalized Skincare Routine
Content Creation
CeraVe Piñata
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