Drive visits to the Prince Street flagship while building excitement around the collection.
Transform the flagship through immersive design and branded ice cream that invite discovery and product exploration.
Launching the Acne Studios Bath & Body collection meant breaking through beyond a traditional retail introduction and creating relevance outside the product itself. Frédéric Malle needed to transform an everyday self-care ritual into something culturally engaging, giving people a compelling reason to visit the Prince Street flagship while encouraging discovery, conversation, and interaction with the collection.
Sensory Sampling
Retail Transformation
Ice Cream Pairing
Immersive Discovery
Street Engagement
Product Storytelling
The launch blurred the line between retail and culture, turning the Frédéric Malle flagship into a destination that invited discovery beyond shopping alone. By combining immersive design with an unexpected street-level ice cream experience, the activation translated curiosity into product exploration, social engagement, and store traffic while creating renewed excitement around the flagship.
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