EXPERIENTIAL MEASUREMENT WITH QUANT

Experiential Measurement With Quant

Audience Traffic Sensors

Audience Traffic Sensors

Capture accurate foot traffic and engagement data across your experience. Quant’s sensors provide reliable measurement without manual counters or estimates, delivering consistent insights such as traffic flow, dwell time, and audience volume through a centralized dashboard.

Flexible Measurement

Flexible Measurement

Quant adapts to different types of activations and environments. Whether your program includes a pop-up, a national tour, or a multi-location installation, Quant measures performance consistently across every experience and location.

Customizable KPIs

Customizable KPIs

Define what success looks like for your activation. Quant allows teams to set specific KPIs and configure dashboards that automatically organize and segment the data, turning raw metrics into clear performance insights.

Audience Traffic Sensors

Audience Traffic Sensors

Capture accurate foot traffic and engagement data across your experience. Quant’s sensors provide reliable measurement without manual counters or estimates, delivering consistent insights such as traffic flow, dwell time, and audience volume through a centralized dashboard.

Flexible Measurement

Flexible Measurement

Quant adapts to different types of activations and environments. Whether your program includes a pop-up, a national tour, or a multi-location installation, Quant measures performance consistently across every experience and location.

Customizable KPIs

Customizable KPIs

Define what success looks like for your activation. Quant allows teams to set specific KPIs and configure dashboards that automatically organize and segment the data, turning raw metrics into clear performance insights.

Every brand experience is an investment—and the pressure to show exactly where that money goes has never been higher.

Quant is Gradient’s proprietary measurement platform, built to connect experiential spend with the outcomes that matter. It captures real-world signals like foot traffic, dwell time, lead generation, guest feedback, and social engagement in one clear view.

Teams can set the KPIs that define success, track performance against those benchmarks, and see what is working across every activation, market, and moment.

From pop-ups to national tours, Quant turns live experiences into accountable performance so that every future investment can be made with greater confidence.

HOW IT WORKS

Deploy Sensors

Place Quant’s audience sensors within your activation space to begin measuring traffic and engagement. The devices install quickly and begin capturing real-world interaction data immediately.

Graphic design

Deploy Sensors

Place Quant’s audience sensors within your activation space to begin measuring traffic and engagement. The devices install quickly and begin capturing real-world interaction data immediately.

Graphic design

Automatic Data Collection

As guests move through your experience, Quant automatically captures behavioral data such as foot traffic, dwell time, and movement patterns across the activation.

A man with long hair is working on a computer.

Automatic Data Collection

As guests move through your experience, Quant automatically captures behavioral data such as foot traffic, dwell time, and movement patterns across the activation.

A man with long hair is working on a computer.

Access Metrics

All collected data flows directly into the Quant dashboard, where teams can monitor performance, visualize trends, and generate custom reports in real time.

Abstract illustration of a network of connected icons

Access Metrics

All collected data flows directly into the Quant dashboard, where teams can monitor performance, visualize trends, and generate custom reports in real time.

Abstract illustration of a network of connected icons

Post Experience Insights

Analyze performance across key metrics including audience engagement, brand visibility, and conversion signals to refine future activations and improve marketing outcomes.

Abstract illustration of a network of connected icons

Post Experience Insights

Analyze performance across key metrics including audience engagement, brand visibility, and conversion signals to refine future activations and improve marketing outcomes.

Abstract illustration of a network of connected icons
Sports fan experience

Don’t rely on assumptions for the success of your campaign. Instead, substantiate it objectively using QUANT.

Don’t rely on assumptions for the success of your campaign. Instead, substantiate it objectively using QUANT.

EXPERIENTIAL MEASUREMENT
WITH QUANT

Sports experiential marketing case study