GRADIENT IS AN EXPERIENTIAL MARKETING AGENCY BUILT FOR PERFORMANCE.

NYC | LA | MIAMI | PARIS

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Gradient sits at the intersection of experience design and performance marketing.


We design activations that do three things simultaneously: build brand equity in the room, generate content that performs across channels, and capture the data that makes your investment defensible.


This is what we call the IMPACT architecture. It is how we bridge the gap between what a brand feels and what finance can see.We run programs in the most competitive, high-scrutiny industries, in the most demanding markets in the world. That means our production standards, permitting expertise, and measurement rigor are built for brands that cannot afford a miss. Every activation we produce is designed as a live experience with a measurable commercial objective.

WHAT WE MANAGE, WE MEASURE

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FILTER BY INDUSTRY

  • 1/ST

    1/ST RACING CONTENT PLATFORM

  • HENDRICK'S GIN

    HENDRICK'S TALES OF THE COCKTAIL

  • MILAGRO TEQUILA

    FIFA WORLD CUP STRATEGY

  • REEBOK

    REEBOK CROSSFIT CHALLENGE

  • LAMBORGHINI

    LAMBORGHINI ASPEN

  • LAMBORGHINI

    LAMBORGHINI MOVEMBER

  • GENESIS

    GENESIS HOUSE

  • LINCOLN

    LINCOLN SUMMER HOUSE

  • LAMBORGHINI

    LAMBORGHINI PEBBLE BEACH LAUNCH

  • GARNIER

    GARNIER — DIAMOND SLEEK

  • L'Oréal Paris

    PANORAMA CHROMATIC

  • URBAN DECAY

    URBAN DECAY LIFT LAB

  • L'ORÉAL

    L'ORÉAL WOMEN OF WORTH GALA

  • PUREOLOGY

    LOVE LUSTER VALENTINES DINNER

  • CERAVE

    CERAVE 20TH ANNIVERSARY

  • KIEHL'S CONCEPT STORE

    KIEHL’S — CONCEPT STORE

  • KIEHLS

    KIEHLS JACKSON HOLE

  • KERASTASE

    KERASTASE LA VIE EN GLOSS

  • RARE BEAUTY

    RARE BEAUTY

  • VERA WANG

    VERA WANG LOVE FRAGRANCE LAUNCH

  • KIEHL'S AT GOV BALL

    KIEHL'S GOV BALL

  • SKINCEUTICALS

    SKINCEUTICALS

  • LA ROCHE POSAY

    ACNE POSITIVITY DAY

  • MAYBELLINE

    MAYBELLINE BRAVE TOGETHER

  • L'ORÉAL PARIS

    L'ORÉAL PARADISE BIG DEAL

  • CAUDALIE

    CAUDALIE VINE BAR

  • LA PRAIRIE

    SKIN CAVIAR LAB

  • RARE BEAUTY

    RARE BEAUTY PARIS

  • LA MER

    LA MER IN-STORE "ANIMATIONS" PLAYBOOK

  • VIKTOR&ROLF

    VIKTOR&ROLF

  • iT! COSMETICS

    HELLO SUNSHINE

  • URBAN DECAY

    URBAN DECAY LIP BOND LAUNCH EVENT

  • MAISON MARGIELA

    AFTERNOON DELIGHT

  • CLINIQUE

    CLINIQUE ID

  • KIEHL'S

    KIEHL'S KRAWL

  • L'OREAL PREFESSIONNEL AIRLIGHT PRO

    AIRLIGHT PRO LAUNCH

  • GIORGIO ARMANI BEAUTY

    ARMANI LUMINOUS SILK MASTERCLASS

  • LANCÔME GÉNIFIQUE

    LANCÔME GÉNIFIQUE

  • GIORGIO ARMANI

    GIORGIO ARMANI — MY WAY POP-UP

  • KIEHL'S

    KIEHL'S SEPHORIA

  • KIEHL'S

    MONTAUK SUMMER SOCIAL

  • PRADA

    PARADOXE INTENSE POP-UP

  • MAYBELLINE

    A SUMMER CARNIVAL OF BEAUTY

  • iT! COSMETICS

    IT COSMETICS POPUP

  • ARMANI BEAUTY

    PRISMA GLASS

  • PRADA

    PRADA PARADOXE - 3 CITY TOUR

  • TATCHA

    TATCHA

  • LANCÔME

    LANCÔME LA VIE EST BELLE POP-UP TOUR

  • CERAVE

    CERAVE: HEROES BEHIND THE MASKS

  • THE WALL STREET JOURNAL

    WSJ INVEST LIVE CONFERENCE

  • SHISEIDO

    SHISEIDO AMERICAS — NATIONAL SALES MEETING

  • JAB

    YEARLY INVESTOR CONFERENCE & RECEPTION

  • A+E NETWORKS

    A+E NETWORKS 2022 COMPANY MEETING

  • SHISEIDO

    SHISEIDO TOWNHALL

  • WSJ

    WALL STREET JOURNAL

  • ZTE

    AXON M LAUNCH

  • CSL BEHRING

    ANNUAL MEETING SERVICE

  • 20th CENTURY FOX

    THE BIBLE EXHIBIT

  • VARIETY

    POWER OF WOMEN

  • CHRISTIE'S

    CHRISTIE’S — GLOBAL AUCTIONS REIMAGINED

  • META

    META - PRIVACY POP-UP

  • WSJ 2024

    WALL STREET JOURNAL HEALTH FORUM

  • JCP | JAB

    JCP VIRTUAL INVESTORS CONFERENCE - 2022

  • Tiffany & Co.

    TIFFANY & CO. BLUE BOOK 2025

  • CARTIER

    CARTIER — TIME UNLIMITED

  • TIFFANY & CO

    TIFFANY & CO. MASTERPIECES

  • AIR FRANCE

    PARIS FOR DESSERT

  • CALIFORNIA CROWN

    CALIFORNIA CROWN

  • PENFOLDS

    THE PENFOLDS COLLECTION GLOBAL LAUNCH

  • BUCCELLATI

    BUCCELLATI

  • THE BEEKMAN

    BEEKMAN HOTEL

  • GOLDEN GOOSE

    GOLDEN GOOSE — LA GOLDEN SPIRIT

  • HUBLOT

    ART OF FUSION

  • SAKS FIFTH AVENUE

    SAKS SAVES SUMMER

  • OMEGA

    OMEGA

  • DOM PERIGNON

    DOM PERIGNON

  • HENDRICK'S GIN

    HENDRICK'S ANOTHERLAND

  • TRES GENERACIONES

    A TOAST TO THE OFFICIAL TEQUILA OF BILLBOARD

  • HORNITOS

    HORNITOS LIVE NATION TOUR

  • JIM BEAM

    JIMNASTICS

  • DIPLOMATICO RUM

    RUM REVELATION

  • BASIL HAYDEN

    2023 BASIL HAYDEN X MICHELIN GUIDE TOUR

  • TRES GENERACIONES

    EXPERIENTIAL STRATEGY PLAYBOOK & TOUR

  • THE MACALLAN

    TIME : SPACE EXHIBIT

  • BASIL HAYDEN

    BASIL HAYDEN'S PEBBLE BEACH

  • LEGENT

    LEGENT MASTERCLASS

  • THE MACALLAN

    TIME : SPACE MIAMI

  • APEROL

    APEROL — TERRAZZA APEROL

  • Makers Mark

    EXPERIENTIAL PLAN PLAYBOOK

  • LOUIS XIII

    L’ODYSÉE D’UN ROI

  • DOM PÉRIGNON

    TWO VINTAGES TRAVELED TO THE HAMPTONS AND BEYOND

  • KNOB CREEK

    SINGLE BARREL PROGRAM REFRESH

  • STAR HILL FARM WHISKY

    NATIONWIDE ACTIVATION STRATEGY TOOLKIT

  • VEUVE CLICQUOT

    EMOTIONS OF THE SUN

  • SHOPIFY

    ZERO PROOF LEISURE CLUB

  • JAMES BEAM

    JAMES B BEAM: AMERICAN OUTPOST

  • HOUSE OF SUNTORY

    HOUSE OF SUNTORY

  • BASIL HAYDEN

    THE NEW AGE OF HOSTING

  • TIKTOK

    CREATING FOR TIKTOK'S BIGGEST CREATORS

  • STRIPE SESSIONS

    THE STRIPE SESSIONS

  • VITA COCO

    VITA COCO

  • VITA COCO

    CONCRETE JUNGLE GYM

  • VITA COCO

    MLS FAN EXPERIENCE

  • TAG HEUER

    F1 MIAMI TAKEOVER

  • GLENFIDDICH

    GLENFIDDICH X ASTON MARTIN F1

  • MOËT & CHANDON

    THE OFFICIAL CHAMPAGNE OF THE US OPEN

  • HITS

    HITS NATIONAL STRATEGY PLAYBOOK

  • SIPSMITH

    SMIPSMITH GIN WIMBELDON

  • KIKO MILANO

    XTREME GLOSS HUNT

CORE SERVICES

Experiential Marketing & Brand Activations

Best for: Brands that need to show experiential spend turning into pipeline, not just impressions

We design activations with a built-in next step for the consumer. Pop-ups, product launches, retail experiences, empowering summits, and large-scale events architected around audience journey mapping and measurable conversion points.

Experiential Marketing & Brand Activations

Best for: Brands that need to show experiential spend turning into pipeline, not just impressions

We design activations with a built-in next step for the consumer. Pop-ups, product launches, retail experiences, empowering summits, and large-scale events architected around audience journey mapping and measurable conversion points.

Technology-Driven Immersive Experiences

Best for: Brands that need experiential to feed CRM and not just create moments.

Every technology-driven build includes real-time content capture and first-party data collection systems. AR, VR, interactive installations, and projection mapping, engineered to generate opt-in engagement, social-first assets, and usable attendee data.

Technology-Driven Immersive Experiences

Best for: Brands that need experiential to feed CRM and not just create moments.

Every technology-driven build includes real-time content capture and first-party data collection systems. AR, VR, interactive installations, and projection mapping, engineered to generate opt-in engagement, social-first assets, and usable attendee data.

Content Amplification & Social Ecosystem

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Every activation is engineered as a content system. Platform-native capture, livestream integration, influencer-ready moments, and social-first edit workflows that produce assets hours after the event. This is how experiential spend earns a cost-per-impression that competes with digital media; and how you show finance the event is still working on Monday.

Content Amplification & Social Ecosystem

XX

Every activation is engineered as a content system. Platform-native capture, livestream integration, influencer-ready moments, and social-first edit workflows that produce assets hours after the event. This is how experiential spend earns a cost-per-impression that competes with digital media; and how you show finance the event is still working on Monday.

Strategic Experiential Consulting

Best for: Brands that need to defend experiential budget internally.

Most agencies design experiences first and measure after. IMPACT starts with the commercial outcomes your brand is accountable for and works backward to the activation design. We map every touchpoint to a trackable KPI -- from first-party data capture to brand lift to post-event content performance.

Strategic Experiential Consulting

Best for: Brands that need to defend experiential budget internally.

Most agencies design experiences first and measure after. IMPACT starts with the commercial outcomes your brand is accountable for and works backward to the activation design. We map every touchpoint to a trackable KPI -- from first-party data capture to brand lift to post-event content performance.

Frequently

Asked Questions

01

WHAT DOES AN EXPERIENTIAL MARKETING AGENCY DO?

02

HOW IS EXPERIENTIAL DIFFERENT FROM EVENT MARKETING

03

WHAT INDUSTRIES DOES GRADIENT SPECIALIZE IN?

04

WHERE DOES GRADIENT OPERATE?

05

HOW DO YOU MEASURE ROI FOR EXPERIENTIAL MARKETING?

Frequently

Asked Questions

01

WHAT DOES AN EXPERIENTIAL MARKETING AGENCY DO?

02

HOW IS EXPERIENTIAL DIFFERENT FROM EVENT MARKETING

03

WHAT INDUSTRIES DOES GRADIENT SPECIALIZE IN?

04

WHERE DOES GRADIENT OPERATE?

05

HOW DO YOU MEASURE ROI FOR EXPERIENTIAL MARKETING?

Frequently

Asked Question

WHAT DOES AN EXPERIENTIAL MARKETING AGENCY DO?
HOW IS EXPERIENTIAL DIFFERENT FROM EVENT MARKETING
WHAT INDUSTRIES DOES GRADIENT SPECIALIZE IN?
WHERE DOES GRADIENT OPERATE?
HOW DO YOU MEASURE ROI FOR EXPERIENTIAL MARKETING?

Frequently

Asked Questions

01

WHAT DOES AN EXPERIENTIAL MARKETING AGENCY DO?

02

HOW IS EXPERIENTIAL DIFFERENT FROM EVENT MARKETING

03

WHAT INDUSTRIES DOES GRADIENT SPECIALIZE IN?

04

WHERE DOES GRADIENT OPERATE?

05

HOW DO YOU MEASURE ROI FOR EXPERIENTIAL MARKETING?

Let'S WORK

TOGETHER

HEADQUARTERED IN

NEW YORK

activating
globally

Let'S WORK

TOGETHER

HEADQUARTERED IN

NEW YORK

activating
globally

Let'S WORK

TOGETHER

HEADQUARTERED IN

NEW YORK

activating
globally

EXPERIENTIAL BUILT FOR PERFORMANCE

NEW YORK | LOS ANGELES | MIAMI | PARIS

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