Brand affinity is our lifeblood, not just a buzzword. It differentiates legacies from trends, aiming for advocacy over loyalty.

How do we make advocates of our audience? How do we turn repeat shoppers into our most passionate ambassadors? By creating authentic bonds with them, built through genuine, emotionally impactful experiences.

GRADIENT's innovative team views experiential activations as the nexus of technological advancement and artistic aptitude. With innovative technology, we can quantify the once-immeasurable, intangible human connection elements of expertly curated in-person experiences.

To assess social sentiment around a brand, we should implement today’s digital tools to track robust, non-traditional benchmarks like:

Share of Voice: Are we the talk of the town? Ensure we’re dominating industry conversations by assessing our share of discussion.

Net Follower Growth: Are we expanding our tribe? Prove the efficacy of our experiential activations with a growing audience.

Top 3 Key Words: Are we owning our narrative? Assess the words most commonly associated with our brand to manage perceptions.

Web Search Increase: Do we ignite interest? Determine if we’re sparking curiosity, which translates into heightened visibility and allure.

Social Sentiment: Have we wooed them? Measure emotional resonance to transform sentiment into enduring advocacy.

We can now maximize immersive encounters with precision for consumer bonds that run deeper than transactions. To move your consumers beyond loyalty to advocacy, shift your focus from conversion to connection.