If hearts move minds, how do brands captivate their target audiences for impactful results?

By extending through digital.

AR and VR-powered filters can deliver visceral experiences by transporting people to entirely different universes. They are distinct than social media filters we see on Instagram and Snapchat. Web AR refers to AR experiences accessed through a web browser and not an app.

Social filters make sense in many use cases. They are the ones bringing the easiest 𝐒𝐡𝐚𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲.

Web AR creates intellectual property that can be leveraged in different settings and for different uses. But here’s what else they offer:

𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Rely on browsers like Safari/Chrome, not an app, so they can be experienced by anyone with a phone that connects to the web

𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬: Receive nuanced data on campaign results and statistics, traffic timelines, performance metrics, share of voice, and social media stats

𝐃𝐞𝐞𝐩𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬: Bring IRL and digital experiences to life in a more engaging, visceral way by leveraging next-gen technology to create content people want to share

Web AR tools have the power to bring audiences into a brand’s story, creating a more substantial human connection people crave. This is how you out-impact the competition.

To try some WebAR experiences, check 8th Wall Gallery!