MACALLAN CONTENT LAUNCH

  • THE MACALLAN -

  • MACALLAN CONTENT LAUNCH -

  • THE MACALLAN -

THE CHALLENGE

THE CHALLENGE

To celebrate their 200 year anniversary, The Macallan introduced two new products – Time : Space. As experts in the luxury and spirits sectors, Gradient was engaged to craft an innovative and educational IRL experience in NYC; but they also needed to amplify that experience digitally through high-end, branded content that reflected the luxury values of the brand. 

THE ANSWER

We built a small social playbook to amplify the event and highlight the bottle's luxury design through product-focused videography. Delivery included various paid social ads and product-focused sizzles.

  • WORK WITH GRADIENT -

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