MACALLAN HARMONY CONTENT
Macallan -
MACALLAN HARMONY CONTENT -
Macallan -
Macallan needed a way to connect to a new generation of whisky drinkers by digitally extending the event work we were already doing for their new Harmony Collection. They needed an upscale production approach in a social-first format, with lifestyle imagery that captures the ethos of "Coconut Daydreams."
THE ANSWER
During Gradient's intimate Miami launch, we created a digital product story that turned Coconut Dreams into a source of "FOMO." We prioritized "authenticity" in creative pre-production, favoring more “natural shots” over highly stylized or studio footage to reduce the gap between the brand and the consumer.
WORK WITH GRADIENT -