LA VIE EN GLOSS VIP EVENT
KERASTASE VIP EVENT -
LA VIE EN GLOSS VIP EVENT -
KERASTASE VIP EVENT -
Kérastase wanted the event designed with UGC & Press moments in mind, while also generating high-impact, branded content to amplify reach before, during, and after the event with recap & evergreen content.
THE ANSWER
A content calendar designed to flood the zone with intentional content across all categories, resulting in, at the time, Kérastase’s highest-performing Instagram video.
Across the 18+ Videos & ~4k Unique Photos, this included:
Instagram Reels ahead of the event.
Celebrity-focused content with Emily Ratajkowski & Sydney Sweeney
UGC Style content with attendees.
Traditional event recaps.
WORK WITH GRADIENT -