HENDRICK'S CONTENT FACTORY
Hendrick's -
HENDRICK'S CONTENT FACTORY -
Hendrick's -
Gradient built a world around Hendrick's Anotherland botanical identity in New York City & then on subsequent tours around the US. The event was waitlist-only by design, so Hendrick's needed this world to let content travel far beyond the room without affecting attendees' suspension of disbelief.
THE ANSWER
A series of hidden cinema cameras were installed throughout the venue to capture key visual moments, without sacrificing attendees' suspension of disbelief. This was all operated through a video control room, edited in real-time by a suite of off-site editors, and delivered to attendees the same day.
5 Hidden Cameras
360+ Personalized Attendee Videos
16k Photos Taken
x3 Client Sizzles
WORK WITH GRADIENT -