ARTISTS NEW TO PACE
PACE GALLERY -
ARTISTS NEW TO PACE -
PACE GALLERY -
To increase awareness and leverage the diversity of The Pace Gallery's new artist roster during London’s Frieze Art Fair and the inaugural edition of Paris+ par Art Basel for key moments on the art market calendar.
KPI: x7 stories, x1 social media teaser, & promotional still photography.
THE ANSWER
GRADIENT targeted emerging collectors, art lovers, and PACE followers with a docu-style series. Introductions to each artist in their studios allowed their personalities to shine.
The Pace Gallery, a modern art gallery with 9 locations worldwide, introduced Kylie Manning, Virginia Jaramillo, Matthew Day Jackson, Maysha Mohamedi, Mika Tajima, etc.
WORK WITH GRADIENT -