The launch blurred the line between retail and culture, turning the Frédéric Malle flagship into a destination that invited discovery beyond shopping alone. By combining immersive design with an unexpected street-level ice cream experience, the activation translated curiosity into product exploration, social engagement, and store traffic while creating renewed excitement around the flagship.

1/ST’s racing properties became more than individual races, with Pegasus channeling luxury spectacle, Preakness celebrating Maryland pride, and California Crown embracing cinematic, next-generation energy. By tapping into community pride, cultural FOMO, and elevated hospitality, the platform gave each circuit a reason to matter while building a more culturally relevant and cohesive 1/ST brand.

The activation converted 34% of passing foot traffic into attendees, transforming convention visibility into meaningful engagement with Hendrick’s Another Gin. By making discovery part of the product trial through story rather than presentation, the experience gave industry guests a reason to engage more deeply with the new expression while reinforcing Hendrick’s connection to the trade community.

The activation transformed a demanding athletic competition into a cultural spectacle that extended far beyond the fitness community. By pairing elite performance with an unexpected and globally recognized location, Reebok generated highly shareable content that reinforced its leadership in performance while introducing CrossFit to a broader audience.

The Movember Bull Run took place at the Pier 6 Downtown Heliport in New York City. A fleet of Lamborghini’s 9 each wearing a custom mustache were meticulously driven into the designed pattern - an enormous mustache. The content was captured through drones and swiftly distributed to press and influencers.

Rather than borrowing relevance from the tournament, Gradient created a recognizable cultural platform rooted in authentic Mexican creativity. A distinctive visual identity, signature cocktail, and modular activation system gave the brand an ownable presence that could scale seamlessly across World Cup moments while strengthening differentiation within the tequila category.

Anotherland demonstrated how experiential marketing can become a scalable distribution engine when designed for amplification from the outset. Momentum generated at launch extended through a national tour and a global rollout playbook, producing 1.12 billion impressions, a 25% share of voice lift, and $9.3 million in ad value equivalency while transforming a single product launch into a platform for sustained global visibility and earned media impact.

We transformed a shipping container into a luxurious lounge with stunning decor and immaculate fabrication - all inspired by the Lincoln Navigator. Crafted digital content drove demand (and brand) and we captured foot traffic with omnidirectional access and gamified touch points. Dwell time and sentiment were optimized through a meditation touchpoint; a collaboration with Headspace and a welcomed point of difference.

The experience transformed product education into social currency by making every interaction both demonstrable and shareable. By connecting performance with participation, Garnier increased visibility, strengthened consumer interest, and created lasting momentum that continued long after the launch.

Launching Panorama Chromatics during New York Fashion Week through an immersive influencer experience built around color and personalization created a setting naturally optimized for content creation and social sharing.

This approach connected product discovery with individualized beauty expression, generating strong visibility and engagement while positioning L’Oréal Paris at the center of a culturally relevant fashion and beauty conversation.

The Lift Lab reframed a product launch as an experience guests actively took part in, turning application into proof and participation into amplification. By uniting bold creative direction, personalization, and content capture within a single journey, the activation drove organic reach while reinforcing Urban Decay’s position as a fearless, culture-forward beauty brand.

We created a glamorous evening featuring a red-carpet moment and cocktail hour, followed by a memorable dinner and award ceremony that honored exceptional individuals. The striking honoree display was a showstopper, complemented by celebrity spokespeople who added star power to the evening. A large LED screen and stunning stage design created a captivating atmosphere, making the event a beautiful celebration of achievement, inspiration, and female empowerment.

By replacing a traditional launch with an intimate dinner, Pureology introduced Love Luster in a setting where scent, storytelling, and social interaction reinforced one another. That controlled, emotionally resonant scale supported deeper product discovery and authentic peer-to-peer sharing, helping position the fragrance as a personal ritual while building awareness, engagement, and branded advocacy.

Nestled at the bottom of the picturesque Aspen Ski Mountain, the Lamborghini Winter Experience provided a chic, warm and welcoming après ski pop-up lounge allured the target demographic. Prospective clients were then invited to test the beauty and power of the Urus with a scenic mountain drive.

The Amande Café translated fragrance into a multisensory experience, allowing guests to discover the new scents through taste, atmosphere, hospitality, and product exploration. By connecting those sensory moments directly to retail, L’OCCITANE gave people more reasons to enter, engage, share, and shop; turning the launch into an experience that drove both brand discovery and measurable commercial action.

The experience helped make CeraVe the top-trending skincare brand in July, drove a 30% increase in share of voice, and generated more than $2.4M in influencer ad value equivalency. By turning dermatologist-backed education into hands-on, memorable interactions, the celebration converted a milestone moment into tangible cultural visibility while reinforcing CeraVe’s barrier-first authority and long-standing product trust.

The concept store demonstrated how experiential retail can strengthen both education and commercial performance simultaneously. By turning product benefits into memorable interactions, Kiehl’s increased engagement, extended shopper dwell time, and created stronger purchase intent that translated into measurable business results.

The activation drove 7.6M in social reach, generated over $629K in earned media value, and converted 51% of foot traffic into active participants. By embedding product education within high-energy, adventure-led interactions, the experience translated real-world performance into cultural relevance, positioning Kiehl’s Ultra Body Cream as essential skincare for extreme conditions and everyday exploration.

Gradient created La Vie en Gloss; a Parisian-inspired world crafted to showcase beauty, innovation, and cultural influence through a series of high-gloss touchpoints. VIP launch moments, interactive consumer activations, and rapid content production featuring celebrity spokespeople ensured that everything guests experienced in person was instantly amplified online. Same-day video releases extended the event’s reach in real time, collapsing the gap between physical and digital and turning the activation into a moment that felt exclusive yet widely shareable. By blending luxury, innovation, and star power, the experience drove desire and deepened brand resonance across audiences.

The launch transformed Rare Beauty’s emotional positioning into a participatory experience that generated large-scale cultural visibility alongside meaningful consumer connection. By inviting guests to become part of the brand story instead of simply experiencing the product, the activation increased awareness while strengthening emotional affinity for the new fragrance.

We didn’t just launch a fragrance - we brought LOVE to life through every sense. From scent to sound to sketch, guests engaged deeply with the brand and left with a lasting emotional connection.This was a love story told through intention, intimacy, and unforgettable details - all anchored by Vera Wang’s timeless elegance and fearless spirit.

The activation positioned skincare education as a sought-after festival experience, expanding Kiehl’s relevance among a younger generation while generating significant reach and engagement. By embedding product discovery within the energy of Gov Ball, the experience transformed learning into participation and strengthened both awareness and cultural relevance.

Gradient created a wellness-immersive event that brought the serum’s lifting and sculpting benefits to life through facial yoga, Pilates, expert consultations, and personalized rituals. Guests engaged with glowing product displays, bespoke gifting, and sensory details; custom juices, calming soundscapes, and ambient projections. We made efficacy feel experiential rather than clinical. By blending movement, education, and sensory storytelling, the event elevated the product into culture, giving guests a narrative they could see, feel, and share.

The Acne Positivity Day Pop-Up reached thousands of consumers and created a cultural moment around skin confidence. Over 3,138 guests attended, 3,650 samples were distributed, and more than 50 influencers participated — ultimately driving a +23% increase in share of voice on social among competitors. The activation successfully fused education, empathy, and creativity — positioning La Roche-Posay as a leader not just in acne care, but in the future of stigma-free, science-backed skincare storytelling.

The experience translated Brave Together into an emotional, multi-sensory ritual — deepening brand affinity, generating highly shareable content, and positioning Maybelline as a champion of community, wellbeing, and support. It created a moment of collective calm and connection that guests carried with them long after the rooftop lights dimmed.

The experience transformed a product launch into a consumer-powered campaign that extended well beyond the physical event. By placing participants at the center of the story and rewarding engagement with memorable moments, the activation increased visibility, amplified social conversation, and strengthened retail consideration.

Gradient brought the vineyards of Bordeaux to downtown NYC through the Vine Bar; a wine bar reimagined for skincare, where the grape served as the connective thread across storytelling, product education, and hospitality. Guests moved through sensorial moments including personalized skin analysis, product narratives, an Elixir archive, and indulgent touches that blended artistry with education. By rooting every detail in Caudalie’s ingredient story, the experience transformed awareness into genuine engagement and left guests with a memorable, shareable impression of the brand.

The Skin Caviar Lab•Atelier delivered an immersive luxury experience that brought La Prairie’s complexion innovations to life through high-touch education, architecture, and sensory storytelling. Guests moved through a curated world that deepened their understanding of the brand’s fusion of art and science — strengthening advocacy, elevating perception, and creating a memorable launch environment for the Skin Caviar complexion collection.

Set within Maison Lafayette, the evening unfolded as a lived extension of the campaign. We brought the perfume’s narrative to life through spatial storytelling, interactive hero moments, and fragrance-forward details that deepened emotional connection at every turn. The experience blended campaign-inspired elements with tactile discovery: from bespoke cocktails built around the scent profile to a Glambot moment that centered guests as protagonists in the story. Each environment was crafted to exaggerate the sensory world of the fragrance and make guests feel part of it. By intertwining emotion, interactivity, and cinematic cues, the event transformed fragrance exploration into an immersive journey that strengthened affinity with the brand and the new Eau de Parfum.

Using Gradients experience in global playbook strategy the team took a deep dive into La Mer's needs and brand to envelope the team in their brand DNA. Gradient created a 2024 playbook that contained insight and competitive analysis, customer trends, targets and habits, over 70 Unique Animation concepts, a multi-tier budget system, trusted vendors and much more. This gives La Mer a detailed activation guide to activate across the globe and gain new customers while engaging and educating loyal consumers.

Leveraging Viktor&Rolf’s “Good Fortune” Brand Ambassador, FKA Twigs, Gradient sought to create an intimate and enchanting Influencer-only experience as an extension of the Pop-Up to celebrate the launch of the brand’s newest fragrance offering and create awareness and buzz through online engagement. 

The Live to Tape version of the performance can be posted on social media at any time to allow for users to experience an intimate and exclusive experience. The performance,  tied into the existing brand campaign, allowed for a connection between the Brand Ambassador and the Pop-Up Experience.

Gradient partnered with fitness influencer Brianna Joye & City Girls Who Walk to sponsor an exciting stroll through the Upper East Side and Central Park. Every touch point of the experience enhanced the essence of the SPF, including branded giveaways adorned in Hello Sunshine yellow, an influencer picnic for walkers to build community with one another, and a welcoming moment at the Ulta Store where everyone could enjoy samples of the sunscreen for the first time. 

A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more brand vignettes. The content creation coming out of the event was outstanding with over 350 attendees sharing more than once.

We created an NYC pop-up that elevated the Replica Fragrance Line in a charming Parisian cafe. The experience invited guests to indulge in rich coffee aromas alongside the brand’s perfume inspired by the Madeleine cookie. Our  scent-memory sketch activity provided a sensory journey that intricately connected the fragrances to guests’ own personal and unforgettable memories. The results? A standout launch that boosted brand awareness, sales, and drew a 6 AM line.

Gradient designed Clinique’s first-ever experiential pop-up, transforming skincare shopping into a bespoke journey. Guests received an AI-powered digital skin diagnosis before being guided through a discovery path marked by signature Clinique stripes, leading them to their perfectly matched Clinique iD formulation. The activation also featured a custom bottle printing station where customers could personalize their purchase, deepening their connection to the brand. To amplify reach, influencer-hosted events and guerrilla marketing strategies were deployed. The pop-up successfully positioned Clinique as a leader in customized skincare solutions, reinforcing its innovation and customer-first approach.

Every activation of the experience embodied Kiehl's brand DNA and showcased their product efficacy. Highlights of the 6-series event included a Gen-Z pregame focused on Kiehl’s acne and clarity products through makeup artists and tarot card readers, a visit to Kiehl’s flagship which dove into their brand’s heritage, a Bone’s Bodega for guests to learn about Kiehl’s sustainability mission, WWE entertainment integrated with Kiehl’s new sexual wellness line, a double decker tour of NYC focused on city aggressors and Kiehl’s UFC barrier balm, and a Dopamine Disco to celebrate Kiehl’s global reach.

Gradient crafted a step into the future,  a two-part immersive journey at a premium venue. The experience blended a high-fashion aesthetic with futuristic tech, offering guests an engaging, hands-on introduction to the AirLight Pro.

The unique creative experience featured two dynamic sessions: an exclusive VIP/Media event and a lively General Public session. During the livestream, consumers engaged with an interactive, shoppable website that linked them to the Armani Beauty partner Nordstrom product page through a distinctive QR code. This innovative platform captivated viewers in real-time and continued to drive consumer engagement long after the experience ended.

Gradient curated an intimate, 3-day retreat at the stunning Post Ranch Inn in Big Sur. The program highlighted "Journey to the Future of Your Skin," blending high-tech skincare, wellness, and luxury. Influencers experienced a personalized journey through activities that resonated with both the product's innovation and Lancôme’s commitment to science and nature.

The activation made fragrance discovery personal, participatory, and inherently shareable, extending engagement far beyond the physical pop-up. By encouraging consumers to become part of the brand story, Armani strengthened affinity for My Way while generating sustained awareness and momentum after launch.

We designed a striking booth that perfectly captured the essence of Kiehl’s in a “New York Minute.” The experience featured interactive elements like a live demo using the product and a temporary tattoo station. Not to mention an array of samples that connected Gen Z and Gen Alpha to the brand and product firsthand. 

We created an experience that infused the East Village's urban grit with Montauk's laid-back coastal charm. Guests captured stunning photos with a custom-branded taxi and enjoyed an array of skincare samples alongside Kiehl’s-graffitied surfboards. Key touch points included Montauk’s Gen-Z hotspot, Bounce Bar, and unforgettable taxi moments at SoulCycle Montauk.

Encapsulating the son-nim experience, the distinctly Korean red thread of thoughtful hospitality, the events honored the existing space in  a celebration of luxury through carefully planned floral and lighting design, culinary experience, and a highlight of groundbreaking automotive concepts. The result was a multi-sensory event designed to welcome and engage all guests, while elevating the space. The ethos of the Genesis brand was brought to life through tailored experience, raising awareness for Genesis (automotive) and Genesis House.

Gradient built out each space in detail to integrate sensory experiences, enhancing  the fragrance's allure through on brand activations. Upon entering, a branded neon entryway immersed guests in an atmosphere designed to pique curiosity. The space featured an array of fragrance activation stations, captivating photo opportunities, a personalized customization station, a streamlined point-of-sale area, and a matcha bar; all strategically positioned to leave a lasting impression and encourage brand loyalty and sales.

The  pop-up  emerged as the pinnacle destination during New York Fashion Week, creating a buzz across social media platforms and gaining an impressive number of media impressions. The experience boasted a record number of onsite sales in L’Oreal Luxe history, and solidified Prada’s  status in the fragrance landscape.

We created a dazzling display of beauty and boardwalk-inspired fun. Every element embodied the playfulness and creativity of Maybelline makeup from a VIP party with a magician and stilt walker to product-based games like a lifter Liner Ring Toss, Sunkisser Skee Ball, and Firework High Striker. And of course, product samples galore! 

Gradient embraced the playful, confident, and visually vibrant codes of the iT Cosmetics brand to develop the “iT Cafe”, an interactive and on-trend brand playground. 

Guests were invited into an elevated, fun, and socially shareable brand café to enjoy a “Never Cakey Cake Pop” treat, sensory surprises, shade matching and makeup consultation, and UGC play. Extending the event beyond the VIP event, consumers were also able to enjoy a “taste of  iT” during a two-day public pop-up.

An immersive experience that embodied the multidimensional glow of Prisma Glass Lip Gloss. Guests indulge in the glitz and glam of the product at every touchpoint of the event; iridescent mocktails, a bubble artist to enhance the magical aura, kaleidoscopic decor throughout the space, a shade-focused DJ booth, and much more.

Gradient partnered with Prada Beauty to launch Paradoxe – the new fragrance pillar. The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.

A three-day pop-up activation immersed consumers five senses in the relaxing experience of forest bathing; educating viewers on phytoncides and the power of scent through a 4D projection experience. 

A branded “Room of Wa” served as an interactive  brand education moment, with an outdoor footprint extending engagement through product displays, a branded matcha cart, and a Japanese Wishing Tree with a charity extension.

A traffic stopping activation allowed guests to sample the fragrance and step into the world of Lancôme, while an interactive dance photo moment achieved CRM data capture for future marketing and consumer communication. Guests who visited the pop-up were further engaged with a chance to win full-size products, including a bottle of the fragrance, with each sample handed out. 

The program had great success, garnering media attention both at a local and national level. The campaign reached well over the intended 100 million views with features done in the NYT, Extra TV,  local news outlets, Upworthy, and People magazine. The series has been one of the most award-winning campaigns from CeraVe winning A Telly Award, Hermes Creative, Marcom, and Anthem Awards for Branded Content campaigns.

By designing a structured, visually unified conference across the Related Ross Experience Center, Eataly, and the Norton Museum, the experience enabled focused dialogue, consistent guest navigation, and seamless programming flow, which ultimately supported WSJ’s objective to engage stakeholders and deliver reusable editorial content across its platforms. 

The National Sales Meeting reinforced that thoughtfully designed internal experiences can strengthen both culture and business alignment. By bringing strategy, storytelling, and shared experiences together, Shiseido built stronger organizational connection while generating enthusiasm for the company’s next stage of growth.

Gradient delivered an elevated, cinematic event experience across both the BAFTA and Spencer House venues, reflecting a blend of classic elegance and contemporary innovation. With meticulous planning, a deeply collaborative workflow, and dynamic creative execution, the conference and reception not only upheld the legacy of previous years but also deepened attendee engagement and brand storytelling—earning resoundingly positive feedback from internal stakeholders and VIP investors alike.

The Coney Island Amphitheater was decorated with playful colors and displays, transforming it into an elevated carnival-like experience that delighted the attendees while boasting the iconic notes of nostalgia of Coney Island. Employees at home, were able to join virtually though the livestream. 

Throughout the company meeting, guests were able to partake in a variety of activities including traditional concessions, team portraits and specialty postcards to send to friends and family. A digital layer was also present at the event with a custom mobile AR Game and AR filters leveraging A+E values.

Leveraging the seamless integration of physical and virtual realms, attendees were granted the privilege of active engagement through a live Q&A session, fostering an interactive dialogue. Moreover, the gathering featured a captivating performance by the Taiko Drummers. 

Our in-house Live Video team controlled all screens, presentations, and audio within the room as well as the bespoke online experience. In addition a new control room was implemented on site, designed to leverage an existing infrastructure, ensure Gradient's quality standards, and so a seamless visual experience could be directed for all audiences.

We produced all experiential, branding and AV elements as well as curating the user experience to ensure the strategic goals of connection where education was realized. The forum was live-streamed directly to The WSJ Newsroom and broadcast onsite. All 4 speaker spotlights were accessible online to the WSJ subscribers on the following news cycle.

The launch translated complex technology into an accessible and memorable experience that strengthened media engagement and elevated the Axon M’s innovation story. By allowing audiences to interact directly with the device’s defining feature, the program positioned the product as a meaningful advancement rather than simply another smartphone.

We kicked off the weekend on Friday at the Quail with the global unveiling of the new Countach, an ode to the iconic supercar classic from the 70s and 80s. 

We also welcomed guests to the Lamborghini Lounge at Pebble Beach, a villa completely revamped with classic and modern touches of Italian decor to emphasize the beauty of the Lamborghini vehicles. Clients and guests celebrated during the evenings, toasting with fresh Italian bites and beverages, and enjoyed a luxury respite on Sunday during the 70th Annual Pebble Beach Concours d’Elegance.

Gradient developed a bespoke annual service package alongside our global partner, Diversified, to meet CSL Behring’s needs. We rolled out a new white-glove Town Hall Service that coordinates directly with employees and produces unique events globally on their behalf – providing a range of services from production planning to data monitoring, translation services, and more.

Gradient designed a reverent, open-to-the-public experience that blurred the line between history and cinematic art. A crown of thorns floated mid-air, while the show’s emotive soundtrack and dimmed lighting transformed the space into an atmosphere of reflection. Set photography paired with rare biblical artifacts from the world’s largest private collection allowed guests to navigate both fiction and fact. The result: a powerful, story-led exhibit that immersed attendees in visual, spiritual, and emotional narrative.

Influenced by a surreal yet sophisticated look, the stage design modeled a simple and minimalistic backdrop that was highlighted with a grand entryway. The exhibition style 'Cover Wall' presented the historic moment in a chic, effortless manner. The classy, vibrant aesthetic and experience resonated with all key demographics.

The program demonstrated that expanding access can strengthen rather than diminish engagement by making global participation feel immediate and competitive. Christie’s reached larger audiences, unlocked new buying opportunities, and established a scalable auction model capable of delivering stronger commercial outcomes across international markets.

The pop up went live in Bryant Park amongst the Holiday Markets. The lightly frosted facade alluded to 'transparency' whilst also blending seamlessly with neighboring attractions. One-to-one interactions with Facebookers (and beautiful coffee) ensured this was a warm and honest brand encounter.

Gradient created a stunning one-day journalistic conference that gave C-suite attendees an authentic VIP experience. We focused on building a cohesive journey across the in-person experience and the straight-to-VoD recordings that would be featured on WSJ.com for subscribers. Everything from speaker flow to tablescaping to IMAG screen content was developed with intentionality and design for high impact.

Over the past 4 years Gradient has pre-recorded influential CEOs from JPMorgan Chase, Sainsbury’s, Panera, Pret, JDE Peet’s and the Pet Care Industry. All footage was beamed directly into the livestream to globalize 32 C-Level Executives from offices in LA, Boston, Chicago, New York, Amsterdam, London and Edinburgh. Year over Year innovation to the livestream systems have created increasingly impressive livestream experiences for a global finance institution.

The Palm Beach exhibition redefined how Tiffany & Co.’s Blue Book collection is experienced, shifting high jewelry from showroom presentation to immersive cultural encounter. Through narrative-led spatial design, refined hospitality, and structured private appointments, the activation deepened client relationships while reinforcing Tiffany & Co.’s design authority and strengthening its position as a cultural leader in luxury.

The experience expanded Cartier’s reach by transforming an exclusive exhibition into a cultural moment that resonated both onsite and across digital channels. Immersive storytelling combined with built-in audience amplification strengthened brand equity while generating meaningful visibility, engagement, and continued conversation beyond the exhibition itself.

The store's facade was transformed into a spectacle of shooting stars and cut-diamonds. Dancers, adorned in Tiffany & Co pieces, emerged for a surprise performance. And just before the final reveal, pop icon Arian Grande emerged for a rare private show. Only then were guests invited to proceed into the new store to discover the new Masterpiece collection.

GRADIENT executed a high-energy street activation in Soho, NYC, designed to engage passersby and drive instant social media content sharing. Using cutting-edge social technology, the activation transformed everyday moments into shareable content, maximizing organic reach.

The experience culminated in a Parisian-inspired airplane fuselage dining event. Over five consecutive nights, press, influencers, and select winners indulged in a Michelin-starred meal curated by Daniel Boulud, mirroring the gourmet service of Air France’s business-class flights. Each night, one lucky couple was randomly selected to immediately board a business-class flight to Paris—bringing the campaign’s promise to life.

We crafted a cinematic, show-stopping visual identity that exuded the sentiment of “you had to be there.”  Through strategic and creative thinking, we enhanced California Crown’s current content into memorable imagery and commentary that showed how IRL racing events are the place to be.  

Through a carefully curated guest journey, attendees stepped into a living timeline of Penfolds' heritage before entering hyper-sensorial tasting environments that highlighted the brand's key messages. A high-impact content strategy ensured that the event's most engaging moments reached for beyond the physical space. The experience established a bold U.S. presence for Penfolds and set a new standard for luxury wine launches.

We built a complex structure of fragmented, reflective shapes which amplified the space whilst highlighting the product. The installation was complete with "floor-to-ceiling" display boxes and LED video screens with QR Code plaques. The walls featured display cases of their silverware and backed by documentary content of renowned interior designers Patricia Urquiola, Dimore Studio, Chahan Minassian, and Ashley Hicks.

Our approach centered on highlighting the stunning architectural structure in a bold fashion. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, and a choir of over 50 children then emerged on the surrounding balconies. By the time guests had descended, the space had been transformed for dinner at the center of the atrium.

The campaign proved that cultural relevance is most effective when participation is designed directly into the experience. By creating an event that naturally generated content, conversation, and community, Golden Goose expanded its reach among new consumers while increasing retail traffic, product demand, and lasting brand momentum.

The event delivered an immersive experience that elevated Hublot’s "Art of Fusion" narrative, solidifying its presence within the luxury and design space. Attendees were engaged through multisensory storytelling, from striking video projections to a mesmerizing live performance, leaving a lasting impression on VIP guests and industry tastemakers. The fusion of art and horology resulted in an evening that resonated with Hublot’s brand ethos, generating strong media coverage and reinforcing its commitment to innovation.

Gradient crafted a multi-stop activation under the banner of “Saks Saves Summer,” bringing Saks Fifth Avenue to Montauk, Sag Harbor, and Bridgehampton. Each location provided a distinct experience tailored to its setting: SagTown Coffee Shop in Sag Harbor fueled mornings with complimentary coffee, The Barn in Bridgehampton offered hands-on bouquet-making and customized straw totes, while Navy Beach in Montauk delivered paddleboard lessons and exclusive Knowlita x Saks merchandise. Guests engaged with trained brand ambassadors who encouraged organic social sharing, amplifying brand awareness beyond the physical activations. The experience successfully positioned Saks Fifth Avenue as an integral part of the Hamptons summer, fostering community engagement and elevating its cultural relevance.

The week of events included a pre-event dinner, two reveal sessions, a grand dining finale, and other exclusive programming. The iconic venues of the Walt Disney Concert Hall and LA Memorial Coliseum were home to groundbreaking presentations, a reveal featuring a commissioned OMEGA orchestra piece, a 200-drone show over LA and, and more.

The three vintages were incarnated into an immersive experiential environment inspired by the tasting characteristics of each line. 50 VIPs enjoyed an elegant press dinner before the space was transformed to welcome an additional 450 guests. A final 'surprise and delight' moment closed the evening; a rare performance from fabled Parisian theatre group Manko.

The Get Up Sessions became a benchmark for experiential marketing, achieving measurable success. The custom content series drove over 50 million impressions, while attendees at the events generated an average of 3.5 social posts each, amplifying the brand’s message across digital platforms. Enhanced cultural resonance with key demographics solidified Tres Generaciones’ position as a premium tequila of choice, and the program significantly boosted consumer interest and positive brand sentiment.

By meeting consumers where they celebrate -  through music, culture, and community; Hornitos delivered an experience that was unmistakably on-brand and joyfully accessible. The flexible footprint allowed for high-volume sampling and surprise-and-delight moments without ever compromising flow. By pairing inclusive storytelling with immersive design, Hornitos owned the summer in both cities.

Jim'Nastics gave bartenders something to compete for, not just something to pour. Every game was built around real bar skills — speed, precision, endurance — which made the Jim Beam brand feel earned rather than applied. The kit's portability wasn't just a logistical solve; it was the point. A self-contained, repeatable format that any market can run means the program scales without losing its energy. Bartenders left with medals, bragging rights, and a story about Jim Beam they actually wanted to tell.

“Rum Revelation” reframed rum tasting as an immersive cultural experience, giving consumers multiple entry points into the brand through storytelling, hospitality, and elevated cocktail rituals. By combining national consistency with localized execution, Diplomático strengthened consideration, increased engagement, and positioned itself as a premium rum brand built for contemporary social culture.

Gradient created a mobile touring build that allowed guests to sample Basil Hayden inspired cocktails but also have the opportunity to sign up for a VIP membership that deepened the experience. Guests who signed up were brought to a speakeasy where they dined on exclusive Michelin + Basil Hayden small bites while bartender ambassadors gave a intimate brand and whiskey education. The tour hit major cities across the country with markets in New York, Pennsylvania, Kentucky, Georgia, Florida, Illinois, Colorado, Texas, and California bringing Basil Hayden direct to festival goers and new whiskey enthusiast.

To bring this vision to life, Gradient developed the Get Up Tres Lounge, a flexible and engaging experiential framework built for national scalability. The strategy playbook included experiential platform and activation recommendations to optimize brand presence at music festivals, album release events, and cultural gatherings. Signature Tres Gen cocktails were crafted to elevate brand affinity and drive trial. A crowdsourced live DJ experience leveraged a community-driven playlist, aligning with Tres Gen’s musical roots. A nationwide spirits consulting framework ensured regulatory compliance, operational efficiency, and consumer impact. Scalable pop-up Tres Legacy Bars offered immersive brand storytelling through tactile and sensory elements. Community engagement strategy was executed through interactive elements like custom murals and newspaper-style storytelling. Seamless consumer flow ensured high-touch hospitality and data capture for ongoing engagement.

The experience demonstrated how heritage can become a powerful growth driver when consumers are invited to engage with it firsthand. By combining storytelling, product discovery, and premium hospitality within a connected ecosystem, The Macallan transformed a commemorative moment into a platform that generated attention, increased desirability, and reinforced long-term brand value.

An immersive journey of one footprint and two experiences; the casual vibes and delicious bourbon cocktails at “The Diner,” and the outdoorsy atmosphere of “The Counter,” which featured a Michelin-inspired sampling and mixology. By the end of the experience, consumers were engaged, informed, and inspired by the beauty and taste of Basil Hayden.

We developed and executed a bespoke, multi-room activation that fully immersed attendees in the Legent brand universe. Participants entered the 'tasting circle,' where Master Distillers Fred and Shinji conducted live educational sessions and guided tastings, enhanced by dynamic projection mapping.

Gradient channeled the striking product design to imagine a boutique bar where guests could book private tastings alongside an ice cream parlour offering Macallan infused sweets. We also produced and curated two VIP events across two nights; immersive design, heightened branding and high-touch hospitality created the perfect atmosphere of elegant conviviality.

Rather than creating a single activation, Gradient built a scalable experience framework capable of evolving across global markets. The adaptable system preserved Aperol’s character while empowering local relevance, creating a long-term platform for community engagement and future brand growth.

Maker’s Mark was introduced an elevated sampling experience centered on sustainability and consumer engagement. A branded camper served as the focal point, complemented by interactive lounges and gamified activities such as woodblock printing and a recycled wood ring toss. Seamless QR code integration enriched storytelling, linking guests to the brand’s sustainability initiatives. These activations successfully increased dwell time, enhanced brand recall, and deepened consumer connection, transforming traditional sampling into an immersive, sustainability-focused engagement.

A bespoke exhibition in New York brought to life the journeys of LOUIS XIII through interactive storytelling and luxury craftsmanship. The experience featured a sensorial timeline allowing guests to explore historical artifacts, an augmented reality journey, and an exclusive content capture moment. From tactile touchpoints that highlighted the brand’s legacy to bespoke tasting sessions, the event solidified LOUIS XIII’s unparalleled status in the luxury spirits world.

We integrated the brand's essence and vintage bottles into every aspect of the experience. Each detail was taken care of – from guests arrival by boat and receiving personalized concierge service to intimate interactions with the world renowned Chef Francis Mallmann.

We developed an experiential framework emphasizing Rare by Design, reinforcing Knob Creek’s legacy of craftsmanship. The strategy centered on:

• Retailer Profiling – Understanding their needs to position Knob Creek as the superior choice.

• Consumer-Centric Design – Crafting experiences that highlight bourbon rarity, premiumization, and deep storytelling.

• Platform Development – Creating a system that integrates both on- and off-campus activations for seamless engagement.

• Psychology of Waiting – Transforming the wait time into an engaging journey, ensuring consumer satisfaction through transparency and storytelling.

Our approach was anchored in the brand’s Kentucky Terroir, reflecting a sense of place and SHFW’s pioneering whisky-making methods. The strategy focused on four key pillars:

• Ambition – Pushing the boundaries of flavor in American whisky, crafting a unique sensory experience that bridges tradition and innovation.

• Audience – Targeting the Prestige Trade Community, ensuring high-value engagement with industry leaders and connoisseurs.

• Values – Operating as A Force for Good, demonstrating SHFW’s commitment to sustainability and ethical business practices.

• Positioning – Defining SHFW as a brand that Unlocks New Flavours from Nature, differentiating it within the premium whisky category.

How’d we do it? By building a public exhibition where art, champagne, and Solaire Culture collide. Every moment amplified the joy of the sun, from Veuve’s citrusy tones painted throughout the space to the 40 sun-themed prints of eight global photographers. And of course, an abundance of bubbly champagne!

Gradient produced a botanical experience called the Zero Proof Leisure Club that not only celebrated and promoted the brand, but engaged the non-alcoholic community in a fun, out-of-the-box way. We sourced a vintage Cadillac and fabricated a photo moment to create curbside Zero Proof Leisure Club branding, as well as had six celebrity mixologists prepare iconic NA elixirs, utilizing the Shopify Spirit Guide recipe book.

Brand custodians the Noe Family welcomed the crowd with a series of opening speeches, connecting the rich history of the place to its exciting future. Subsequently, press/media, government officials and local community members enjoyed craft pairings of food and drink, custom lawn games, food tied back to the yeast in the bourbon mash and many others. Custom tours guided folks through various campus building’s each focusing on a different bourbon product and the educating them on the unique process for each.

The custom-fabricated Tiny House featured two indoor bar experiences in addition to the outdoor activation. The immersive experience brought guests into the world of Japan and the House of Suntory while educating them on the new spirits that included vodka, gin, and whiskey.

The inside of the Tiny House offered a serene environment to have master mixologists artfully craft one of three cocktails. The experience was rooted in Japanese hospitality and attention to detail.

Gradient produced Beam Suntory’s first virtual campaign where bourbon ambassadors and talented experts, located across the country from one another, were brought into a single branded virtual world to talk all things Basil Hayden’s.  

To enrich the live virtual experience, viewers scanned a QR code to a branded mobile site which enabled viewers to follow along with more detailed instructions from the episode and links to Drizly. Direct links to RSVP for the next week’s event and wrap-ups of completed events were also available.

We created highly immersive curated content studios enabling these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.

From 2023 to 2024, Gradient utilized our global network to curate nine separate Stripe Sessions, each with different themes and audiences, across London, Dublin, Singapore, Bucharest, and Berlin. Our onsite and virtual teams provided white-glove support for every event so Stripe could feel at ease.

We turned a Union Square venue into a full-scale Y2K mall - complete with fuzzy walls, branded snacks, claw machines, and a wild lineup of immersive throwbacks. Guests explored five distinct zones, captured content via facial recognition, and left with merch, piercings, and Treats in hand. From line-starting VIP previews to all-day consumer flows, the Nostalgia Mall delivered real-time buzz and feel-good flavor.

By embedding Vita Coco into authentic training and recovery experiences, Gradient successfully repositioned the brand from refreshment to performance within New York’s fitness culture. The activation generated 20.1 million potential impressions, achieved a 36% foot traffic conversion rate, and delivered an average class dwell time of 71.5 minutes while strengthening the brand’s credibility in consumers’ wellness routines.

By connecting product purchase to exclusive access, the activation transformed a standard retail promotion into a memorable fan experience that rewarded participation with a high-value personal interaction. The combination of celebrity access, branded retail, and shareable moments strengthened brand affinity while naturally connecting Vita Coco with MLS culture at the point of purchase.

By combining heritage storytelling, premium hospitality, and strategic creator participation, Gradient transformed TAG Heuer’s Formula 1 return into a platform for lasting cultural relevance. The activation generated 16.3 million estimated reach, $3 million in ad value equivalency, and a creator network with 55% female influencer partners, delivering a brand story that extended well beyond the event.

By transforming shared brand values into an immersive guest experience, Gradient created a partnership launch that felt authentic, memorable, and culturally relevant. The activation generated 22 million influencer reach, 273 million earned media reach, and $3.5 million in media value while strengthening visibility and engagement for both Glenfiddich and Aston Martin Formula 1.

By transforming a traditional hospitality suite into a destination experience, Gradient created a premium expression of Moët & Chandon’s US Open partnership that guests actively engaged with and shared. Parisian-inspired design, immersive hospitality, and highly photogenic moments generated organic social visibility while reinforcing the brand’s position as the champagne of celebration on one of tennis’s biggest stages.

Gradient delivered a comprehensive strategic playbook that transformed HITS into a hospitality-led luxury brand with a clear roadmap for future growth. By unifying brand positioning, guest experience, sponsorship opportunities, service standards, and experiential design, the framework established a scalable platform capable of driving stronger partnerships and long-term competitive differentiation.

The activation established the Sipsmith destination as a standout feature within the Wimbledon experience, generating meaningful product engagement and measurable purchase conversion. Strategic floor planning, premium experiential design, ambassador execution, and integrated sampling created a seamless guest journey that translated brand interaction into tangible business outcomes while reinforcing Sipsmith’s premium positioning.

In just 9 days, the XTREME GLOSS HUNT brought over 581K players into KIKO’s omnichannel world, boosting foot traffic by 10% and driving +€900K in revenue— x3 the target. The activation turned digital curiosity into in-store action, blending AR gameplay with real-world rewards to reignite nationwide engagement.